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THE TIRE COLOGNE 2024 - trends and innovations

From 4 to 6 June 2024, THE TIRE COLOGNE will present the most important trends in the tire and wheel industry. The international tire industry will once again be presenting its innovations in the Cologne exhibition halls. Whether tire design, recycling, circular economy, digitalization or material innovations - with renowned exhibitors from all over the world and a diverse programme, the leading global trade fair will shed light on forward-looking industry topics.

Sensitive sensors: TPMS for commercial vehicles

From July 2024, all newly registered commercial vehicles must be equipped with a tyre pressure monitoring system. What opportunities does this present for the tyre industry?

Tire to Tire: On the way to a circular economy

Sustainable production and recycling processes are a focus topic for the tyre industry. The industry is developing new solutions for an efficient circular economy.

More grip: tyres optimise traction

Modern tyres should not only offer top performance, but also be durable and low in emissions. The tyre industry is therefore developing new design solutions and material mixtures.

TIRE STAGE: Raising the curtains for new impulses

From 24 through 26 May, THE TIRE COLOGNE once again provides new stimuli for the tire and wheel industry: as the industry’s leading trade show and a forum for personal exchange, combined with an event programme that lets visitors experience trends and topics hands-on.

Sustainability – the tire industry’s megatrend

Sustainability is a megatrend – and as such, finds itself in the exhibitors’ and the TIRE COLOGNE 2022’s top topics. After all, climate change and circular economy as well as eco- and resource-friendly tire production and disposal are challenges that need to be overcome by the industry.

Hands on: Tire change and waste tire disposal live

The demonstration areas in halls 7 and 8 are among the highlights of THE TIRE COLOGNE. In live demos, producers and craft will be showcasing their skill sets on the (dis-)mounting of large and UHP-/run-flat tires as well as on the tire disposal.

TIRE goes green: theme world sustainability on the Boulevard of Sustainability

The TIRE COLOGNE 2022 is ready for a successful restart. From 24-26 May, the tire industry’s leading exposition becomes the place for new impulses and a long-awaited personal exchange – the optimal circumstances for good business.

THE TIRE COLOGNE 2021: Even more opportunities for your business

With the Extra Edition 2021, THE TIRE COLOGNE continues to drive the digitisation of the tire industry forward. As a combination of a presence trade fair and the digital TTC@home, it provides a reliable international platform for exchange, networking and successful business even in times of Corona. The hybrid concept offers exhibitors distinct advantages: a much wider reach and the chance to reach new target groups - even beyond the event itself.

3 questions for... Sebastian Wedemeyer, Managing Director of Reifen Fricke GmbH

We spoke with Sebastian Wedemeyer, Managing Director of Reifen Fricke GmbH and asked him three questions about the #DIGITALTRANSFORMATION. This topic is part of our #TIRERESEARCH, so you should check his answers now!

3 questions for … Volker Nitz, Administrator of The Danish Tyretrade Environmental Foundation

We asked Volker Nitz, Administrator of The Danish Tyretrade Environmental Foundation, three questions. Find out more about his answers now!

„Best International Exhibition“: Award for THE TIRE COLOGNE

Exhibitors, visitors and also the international trade press were enthusiastic about the debut of THE TIRE COLOGNE. The leading Portuguese trade magazine „automotive magazine“ has now awarded THE TIRE COLOGNE the title of best international trade fair.