New event format sets new standards

THE TIRE COLOGNE PR event on 24 April at the Santos Grill in Cologne was a major success, underlining the relevance of the trade fair for the tire and wheel industry. An innovative format was introduced that emphasised interaction and networking. A memory game was used to discuss and analyse the most important industry topics, which led to a lively and productive exchange among the international journalists.

Participants had the opportunity to exchange views on the latest trends, developments and challenges in the industry in a relaxed atmosphere. These informal conversations encouraged networking and helped to make new contacts and deepen existing ones.

The event was not only a platform for discussions on current challenges and developments, but also a testament to the importance of such gatherings for the industry as a whole. It was an evening full of inspiration, innovation and constructive dialogue that participants will remember for a long time to come.