Tires, wheels and trade

Online commerce, all-weather tires, sustainability, the trend of smart technologies, competition with the automotive trade and of course the rising costs overall are some of the major challenges affecting the tire trade and the market today. How do you turn these challenges into opportunities? Find out at THE TIRE COLOGNE - the hub where the industry's most powerful players meet and where the future of the trade is made.

Discover everything you need for your business in one place: at a trade fair that is more comprehensive, more exciting and more international than any other.

If you want to get a complete overview of the global market, then THE TIRE COLOGNE is the place for you. From tires and rims to innovative workshop solutions and recycling: exclusive insights and the valuable know-how of international experts will give you the knowledge edge on the road to success.