Tires, wheels and trade

The tire trade is faced by major challenges: online commerce, all-weather tires, competition with the automotive trade and independent workshops – only some of the keywords impacting the market today.

You can transform these challenges into chances at THE TIRE COLOGNE. As a trader, you will find all of the things important for your business in one place – more extensive, international and concentrated than at any other event in the world.

Acquire a complete overview of the global market – in all relevant areas, from tires and rims to innovative workshop solutions and recycling. Secure yourself a knowledge advantage with the exclusive insights and the valuable know-how of international experts. Lay the cornerstone for your tire business and really get your business rolling.