Cologne: 04.–06.06.2024 #thetirecologne

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B2B-tools for e-commerce

Tyre trade with a system

Online retail has experienced a steady upward trend in recent years. Wheel and tyre dealers are faced with different challenges. In addition to changing purchasing habits, digital tools are also changing e-commerce. Examples from the industry show which B2B solutions wholesalers offer specialist retailers for targeted offers.

When buying wheels and tyres online, the main focus is on solutions that are as uncomplicated and customised as possible. © Nordwood Themes at unsplash

Buying wheels and tyres online (Image: Nordwood Themes at unsplash)

Customised solutions

Today's customers have different purchasing behaviour and their own expectations of digital services. When buying wheels and tyres online, the main focus is on solutions that are as uncomplicated and customised as possible. The retailer's needs must therefore be met quickly and reliably by the wholesaler. Individual B2B formats support the possibility of customised complete solutions.

Individual configuration

Rad-Reifen-Kombinationen lassen sich heute im Online-Konfigurator zusammenstellen und am Fahrzeug in 3D ansehen. Der Großhändler Interpneu bietet dem Fachhandel zudem die Möglichkeit, aus dem System heraus für Kunden Angebote zu erstellen und anschließend per Shop-Zugang direkt zu ordern. Die ausgewählten Reifen und Räder können einzeln oder bequem als Komplettrad inklusive Reifendruck-Sensoren bestellt werden. Aktuell verknüpft der Konfigurator über 38 Millionen Reifengrößen sowie Fahrzeug- und Felgenkombinationen für Fahrzeuge von 91 Herstellern mit über 20.000 verschiedenen Modellen.

Customers expect tailor-made solutions when buying tyres (Bild: Jimmy Nilsson Masth, unsplash)

Customers expect tailor-made solutions when buying tyres. © Jimmy Nilsson Masth auf unsplash

Optimised shopping experience

The internationally active ALCAR trading group has optimised its online trade to meet today's requirements. With a new complete wheel webshop, car dealerships, specialist workshops, automotive businesses and tyre dealers can serve their customers even better. Optimised user guidance with an individual product overview for the selected vehicle not only speeds up the purchasing process for business customers, but also advises end consumers. The latter can easily order complete wheels from dealers via the existing website.

Comprehensive service

Successful e-commerce also requires comprehensive support. As an expert in the wholesale of tyres, TyreWorld has therefore developed its own in-house IT for the digital infrastructure. With a network of various partners, the full-range supplier can send goods directly to the desired destination - around 4,000 parcels a day and around 1.5 million tyres a year. The range of services is complemented by a comprehensive after-sales service.

TyreWorld trade fair stand (Image: TyreWorld)

TyreWorld trade fair stand for THE TIRE COLOGNE 2024. © TyreWorld

Full integration

The B2B ordering platform ALFAH-Parts also offers a comprehensive service with specially developed online tools. More than 30 million original parts from all car manufacturers and all relevant aftermarket parts can be ordered online from over 100 different suppliers. The fully integrated platform offers a selection of around 65,000 different tyre models from over 40 selected tyre suppliers. Major customers and system providers can also integrate the platform and their processes into existing workflows and IT systems via interfaces.

Smart perspectives

In the future, artificial intelligence and machine learning will offer further prospects for customised e-commerce. Real-time analyses could be used to forecast demand earlier in the future - for even more efficient management of both stock levels and supply chains. THE TIRE COLOGNE 2024 will shed light on the potential offered by new digital tools for online retail. From 4 to 6 June, companies such as ALCAR, ALFAH-Parts, Interpneu and TyreWorld will be presenting their online formats. A diverse programme of events will also deal with other retail topics such as in-car commerce and changing customer behaviour.


Leif Hallerbach I Broekman+Partner