Dynamic into the future: THE TIRE COLOGNE 2021 will be a hybrid of presence trade fair and TTC@home

Flexible, innovative, powerful: THE TIRE COLOGNE - EXTRA EDITION 2021 is setting out into the future and is presenting itself as a transfer event in a new format in 2021. The mix of compact presence trade fair and digital platform TTC@home creates the best conditions for the industry to take off. After all, we have learned from many conversations: After the dry spell caused by the pandemic, it is time for the trade fair to get going again. It's time for exchange, networking and a strong platform that not only brings the industry back to the fore, but also your business.

Always in focus: Your security. With B-SAFE4Business, our comprehensive package of measures, we make sure that you don't have to worry.

From May 18 to 20, 2021, we look forward to welcoming you in Cologne and online - as usual with the latest solutions, exciting technologies and sustainable impulses for your success!

Dear Customers and Partners of Koelnmesse,

it is our firm goal to hold THE TIRE COLOGNE - EXTRA EDITION 2021 at the planned time from 18. to 20.05.2021 in Cologne on our trade fair grounds. Due to the latest decisions taken on 06 May 2020 by government offices and public authorities in Germany, the German state of North Rhine-Westphalia will be permitting from 30 May 2020 onwards the holding of trade fairs and congresses, subject to conditions.

We are aware of the responsibility that this involves. As event professionals, we see ourselves in a position to create framework conditions suitable to trade fairs, even in times such as these.

Trade fairs with a B2B orientation are fundamentally different to sporting events and funfairs. With trade fairs, the focus is on personal conversations and business contacts.

We are convinced that our trade fairs offer exhibitors and visitors ideal platforms for accelerating their return to business and for a rapid success after the crisis.

We see even now extensive travel facilitation by autumn, at least for Europe, as the basis for appropriate participation. We assume that more countries will follow suit until the start of our trade fairs. The resumption of air traffic will also contribute to this.

We are also convinced that the participants of our trade fairs are aware of their responsibility and will stick to the safety regulations and precautionary measures.

In Cologne, hotels, restaurants, transport companies and retailers have been familiar with the special features of the trade fair business for many years and prepare carefully for the return of their guests and customers.

The THE TIRE COLOGNE - EXTRA EDITION 2021 as central business platform is indispensable to quickly and sustainably return the economy to the greatest possible normalcy.

Production, logistics, sales and communication will change, networking of the players, reactivation of economic relationships and the establishment of new business will be more important than ever before. It is essential for all market participants to actively prepare for this now.

Even in these times of the coronavirus pandemic, we have a safe and promising trade fair venue to offer our customers. With this in mind, in compliance with the terms of the Coronavirus Protection Ordinance of the German State of North Rhine-Westphalia and in close coordination with the authorities in Cologne, we have drawn up measures for our trade fairs in Cologne that will seamlessly intermesh and govern the way we interact at the trade fair. Our goal is to provide the highest and most professional level of safety while creating an environment, in which our customers’ business can grow again.

Get a picture of our measures, which we have summarized under the keyword #B-SAFE4business .

We have an obligation to our customers and their sectors to offer them favourable prospects once again. The Koelnmesse event teams look forward to welcoming you at THE TIRE COLOGNE - EXTRA EDITION 2021 to the trade fair grounds in Cologne.

As of September 2020