Cologne: 09.–11.06.2026 #thetirecologne

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| TIRE Stage |

Highlights of the TIRE Stage: Focus on important industry topics

The TIRE Stage once again provided a platform for key industry topics in 2024. Three particularly well-received events are representative of the innovative strength and future-orientation of the trade fair. They represent numerous other important topics that were covered at the trade fair. The TIRE Stage event programme illustrates just how multifaceted and forward-looking THE TIRE COLOGNE is.

Used tyre resolution: Germany and the circular economy

Sustainability remains a key issue for the tyre industry. One outstanding example was the initiative to sign the Used Tyre Resolution by the initiative of the Allianz Zukunft Reifen (AZuR). The resolution calls for more responsible handling of used and new tyres in order to promote the circular economy. In this way, THE TIRE COLOGNE shows that it not only provides economic but also sustainable impetus.

TPMS obligation for commercial vehicles: challenges and opportunities for tyre dealers

TPMS has been mandatory for commercial vehicles since July 2024. This new regulation brings both challenges and opportunities for the tyre trade. Experts from the industry provided information on the current state of the art and discussed how service processes can be optimally designed with tyre pressure monitoring systems (TPMS).

Digital tools and AI in the tyre trade

Digitalisation does not stop at the tyre trade. A panel of experts discussed in depth how digital tools and artificial intelligence (AI) are changing the industry. Representatives from retail, industry and consulting presented practical approaches to making processes more efficient and customer-friendly.