Cologne: 09.–11.06.2026 #thetirecologne

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| TIRE Stage |

Presentations and expert discussions

At the TIRE STAGE, the central stage of THE TIRE COLOGNE, other topics of great importance to the global tyre and wheel industry were discussed in addition to sustainability, such as finding, retaining and motivating staff, digital change and looking at international markets.

The BRV also provided information on topics such as the TPMS obligation for commercial vehicles, which will apply from 7 July 2024, with representatives of the relevant sensor/system and tool manufacturers and highlight the challenges and opportunities for the tyre trade.

You can find the TIRE STAGE programme here.

Influencer Talk on the TIRE Stage

Benny Leuchter live on the TIRE Stage!

Benny Leuchter, Professional racing driver and founder Max Kruse Racing

Benny Leuchter is not only an experienced racing driver and test driver, but also took part in the famous 24-hour race at the Nürburgring on the first weekend in June. His many years of expertise in motorsport and his deep insights into the world's most demanding races make him an impressive personality in the automotive industry.
On the first day of the fair, Benny visited THE TIRE COLOGNE and shared his fresh impressions and experiences from this challenging event with us.

Instagram channel by Benny Leuchter

Philipp Kaess live on the TIRE Stage!

Philipp Kaess, Content Creator and Influencer

Philipp Kaes is a renowned automotive journalist, known for his in-depth test reports and strong social media presence. With his extensive expertise in automotive technology, Philipp offers valuable insights and in-depth analyses that are of great interest to professionals and car enthusiasts alike.

He also visited THE TIRE COLOGNE on the first day of the fair to discover and report on the latest developments in the tyre industry. His presence promised to enrich the trade fair with in-depth analyses and exciting discussions.

YouTube channel by Philipp Kaess