Cologne: 04.–06.06.2024 #thetirecologne

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Circular Economy

Circular Economy

The topic of sustainability is also becoming increasingly important in the tyre industry and the circular economy plays an important role in this context. To do justice to this development, we have created our own theme world.

By placing it centrally in Hall 7 at THE TIRE COLOGNE, we are creating a location that attracts a lot of interest.

The "Circular Economy" theme world illuminates the further phases of the circular economy after raw material extraction and production in focus islands and presents the latest approaches to solutions: From the collection of used tyres to retreading and recycling.

All approaches will explicitly focus on the careful use of resources important for tyre production in order to create a coherent and sustainable picture in the Circular Economy Area.

Circular Economy Area


Stand sizes

You can book modules from 12 m² to 80 m². With a wide range of additional options and equipment variants, we offer a free choice of design. Basic furnishings, technology and branding are included as follows (from 12 m²):

  • Carpet
  • Daily stand cleaning
  • Wall construction with white wall panels
  • Head of back walls with exhibitor name
  • Top frames, incl. digital printing for your branding
  • Floodlights on the walls
  • Lockable cabin with 1 m² including power connection and socket
  • Furniture: 1x information counter / 1x bar stool / 1x seating area with 2x chairs

Price: 445.00 Euro per m²

Additional equipment variants on request

On Top stand module from 36 m²

  • Lockable cabin with 4 m² including power connection and socket.
  • Furniture: 1x information counter / 1x bar stool / 1x seating group with 4x chairs

On Top stand module from 60 m²

  • Lockable cabin with 9 m²
  • Furniture: 1x information counter / 1x bar stool / 2x seating group with 4x chairs


  • Attention-grabbing positioning through collective appearance
  • Bundling of competences in the field of Circular Economy
  • Collective branding

Application (.pdf)


Attention, reach and community are guaranteed through:

  • TTC website, newsletter and LinkedIn channel
  • Coverage through press releases / media partners
  • Participants of the TTC 2024 (provision of social templates, unlimited voucher codes for your visitors)


  • Content partner (Retreading Business und Tyre & Rubber Recycling) on site with an information stand in the central area
  • Organisation of the content programme on stage
  • Extensive preliminary reporting incl. podcast/booklet/social

Contact for exhibitors

Björn Sperrle, Sales Manager Services, Tel. +49 221 821-2371