Circular Economy

The topic of sustainability is also becoming increasingly important in the tyre industry and the circular economy plays an important role in this context. To do justice to this development, we have created our own theme world.

By placing it centrally in Hall 7 at THE TIRE COLOGNE, we created a location that attracts a lot of interest.

The "Circular Economy" theme world illuminated the further phases of the circular economy after raw material extraction and production in focus islands and presented the latest approaches to solutions: From the collection of used tyres to retreading and recycling.

All approaches focused explicitly on the careful use of resources that are important for tyre production in order to create a coherent and sustainable image in the Circular Economy Area.

Theme world sustainability

The multi-layered topic of sustainability is taking on an increasingly urgent status in our everyday lives - and this naturally also applies to the tyre industry. We want to take this development into account with our own theme world.

The central exhibition boulevard, a highly frequented traffic axis connecting all exhibition halls, serves as a platform to put the sustainable life cycle of the tire in the spotlight.

At various focus islands, exhibitors and partners will address the individual phases and present the latest approaches to solutions: The most innovative exhibits, the latest studies, the most important impulses.

Raw material extraction -> Tire production -> Collection of tires -> Retreading -> Recycling of used tires

All approaches will explicitly focus on the sparing use of important resources, so that a stringent and sustainable image emerges, on the Boulevard of Sustainability.