The topic of sustainability is also becoming increasingly important in the tyre industry and the circular economy plays an important role in this context. To do justice to this development, we have created our own theme world.
By placing it centrally in Hall 7 at THE TIRE COLOGNE, we are creating a location that attracts a lot of interest.
The "Circular Economy" theme world illuminates the further phases of the circular economy after raw material extraction and production in focus islands and presents the latest approaches to solutions: From the collection of used tyres to retreading and recycling.
All approaches will explicitly focus on the careful use of resources important for tyre production in order to create a coherent and sustainable picture in the Circular Economy Area.