Cologne: 09.–11.06.2026 #thetirecologne

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Become exhibitor


Become an exhibitor at THE TIRE COLOGNE!

The international platform for your business!

Help design the future of the industry and become an exhibitor at THE TIRE COLOGNE 2026. Only in Cologne will you meet all relevant, international decision makers – as exhibitors or visitors. Be there, show your profile and advance your business.

Your individual possibilities for participation:

Create optimal visibility for your company!

You want to optimally showcase your company and your products? Then, beyond your involvement as an exhibitor at THE TIRE COLOGNE, you also have the opportunity to increase your company’s visibility and relevance through various participation options.

Stand area

Book your stand area at THE TIRE COLOGNE and design your presence individually, oriented precisely to your company philosophy.

Complete stand

Your "all-round carefree" package for a successful presence at THE TIRE COLOGNE. The booking is made directly in the online application.

TIRE Stage

The "TIRE Stage" is the stage on which the innovative themes of relevance for the industry play out – from sustainability to digitalisation.

With a good trade fair result in 2022, THE TIRE COLOGNE confirmed its position as a leading international platform of the tire and wheel industry, while at the same time clearly demonstrating that trade fairs remain simply indispensable .

THE TIRE COLOGNE in Cologne stands for internationality, innovation, trends, networking at the decision making level and face-to-face business.

Apply and design your present and future as an indispensable part of the international tire and wheel industry!

Your benefits as an exhibitor at THE TIRE COLOGNE

Strong impulses

Worldwide attention

Personal exchange

New customer business

Qualified visitor structure

#THE TIRE COLOGNE 2022 in numbers


Exhibitors and brands from 35 countries


Visitors from all over the world

37,900 sqm

Hall area (gross)


Trade visitors travelled from abroad

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Stand area prices

Early Bird until 30 April 2025

  • Terrace stand - 176.00 EUR/sqm
  • Corner stand - 181.00 EUR/sqm
  • Two-corner stand - 184.00 EUR/sqm
  • Island stand - 186.00 EUR/sqm
  • Outdoor space - 88.00 EUR/sqm

The stand rental price does not include any stand construction.

Calculate space costs
Marketing Package – trade fair next level

Marketing Package – trade fair next level

When you register, you automatically receive numerous services for more contacts, more leads – and more success!

To the Marketing Package
Theme worlds THE TIRE COLOGNE 2024

Theme worlds

  • Tires/Wheels/Trade
  • Workshop Equipment/Service
  • Retreading/Recycling

More about the theme worlds

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Do you have any questions? I will be happy to advise you.

You are welcome to contact me by telephone or email.