Goodyear Farm Tires will shine the spotlight on its growing prominence in the European agricultural market and further expand its dealer partner network at The Tire in Cologne this June.
The three-day show will see Goodyear Farm Tires display its innovative and flagship Low Sidewall (LSW) range, fresh from opening a new Technology Development Centre in France in April which will make the products more accessible to the European market.
Goodyear Farm Tires - which will exhibit on stand CO19 in Hall 6.1 – will also offer the opportunity for dealers across Germany and the rest of Europe to join its partner programme.
Lindsay Hart, Sales Director for Goodyear Farm Tires Europe, said: “We look forward to returning to Cologne for what is always a significant event for any business operating within the tyre and wheels sector.
“We are extremely excited to be exhibiting, not only showcasing our growing range of products headlined by our LSW range but also to meet old and new acquaintances from across Germany and beyond.
“In line with the ongoing expansion of Goodyear Farm Tires in Europe, we are actively seeking new dealer partners and distributors who would be interested in selling our products.
“We have a number of partners across Europe already but we want to expand that number and give farmers the most convenient and accessible solution possible for accessing Goodyear Farm Tires products.”
The LSW assemblies which will be on display have proved a huge success for farmers across the world. Operating at up to 40 per cent lower inflation pressures than standard tyres, they provide increased crop yield thanks to reduced soil compaction.
Featuring a larger rim diameter and smaller sidewall than a conventional tyre, the LSW possesses exceptional flotation properties, enabling easier travel on wet soil as well as reduced power hop and greater stability, which minimises road lope.
Previously, all production and assembly of LSW products took place in the USA but the launch of the new Technology Development Centre in France means they will now be delivered to European countries at a faster pace and with greater flexibility.
During The Tire, Goodyear Farm Tires will also give a nod to its proud history by displaying popular vintage tyres featuring the authentic diamond pattern the company is renowned for, including the Super Rib and Sure Grip All Service.
Experts from Goodyear Farm Tires, including Global Agricultural Product Manager Scott Sloan, will be on hand to answer the queries of visitors to the stand.
Titan International has been manufacturing Goodyear Farm Tires in America for more than a decade and purchased the licence for the European and UK markets in 2015. It has also made a significant investment in new plant and equipment to manufacture tyres specifically for the European market.
To the press compartment of Titan Europe Ltd
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