Cologne: 04.–06.06.2024 #thetirecologne

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Minimal expense, maximum trade fair success

Lead tracking in the THE TIRE COLOGNE app

Your contacts are the most important building block for your trade show success: every single contact is a potential customer and a valuable new partner - ensure a successful trade show at the touch of a button!

Use the lead export to export your collected contacts!

When can I access lead tracking?

Have you successfully networked with industry representatives, decision-makers, and buyers before or during the event as part of your networking participation and now want an overview of your contacts? Use the integrated lead tracking function within the trade fair app to easily export your contacts from the app.

For the duration of the trade fair app, you can have the contact information of your linked contacts exported from the trade fair app. Prerequisites for participating in networking are a Koelnmesse account and a valid trade fair ticket. The export is not limited to a certain time window, but can also be used before and after the event as part of networking within the trade fair app.

For more information on how to participate in Networking, click here

What content is part of the lead tracking export?

The lead export contains information such as name, email, position, company, interests and other information maintained in the profile.

You can also use the note function to ensure that your trade fair follow-up is already a complete success during the trade fair and that lead tracking becomes even more valuable for you. To do this, you can simply make notes directly on the contact profile, which will also be output during the lead export. Use it, for example, to record whether your contact person has requested further information material from you on a specific product or topic.

How do I perform a lead tracking export?

To perform a lead tracking export, you need to click on the download icon in the networking section of the trade fair app and select the way in which the .CSV table will be made available to you. In this way, export your contacts from the trade fair app in real time and whenever you want.

Further contents and functions of the trade fair app can be found here

Do you have questions or require support? Contact us today!

Tel. +49 (0)221 821-2824