THE TIRE COLOGNE 2021: Even more opportunities for your business

With the Extra Edition 2021, THE TIRE COLOGNE continues to drive the digitisation of the tire industry forward. As a combination of a presence trade fair and the digital TTC@home, it provides a reliable international platform for exchange, networking and successful business even in times of Corona. The hybrid concept offers exhibitors distinct advantages: a much wider reach and the chance to reach new target groups - even beyond the event itself.

Even in the face of the COVID-19 pandemic, the tire industry does not have to forgo personal contacts. THE TIRE COLOGNE will be hosted in 2021 as an Extra Edition, featuring an innovative mix of a compact presence trade fair from May 18 to 21 in Cologne and a digital platform. The #B-SAFE4BUSINESS hygiene and safety concept, which Koelnmesse developed in accordance with the Corona Protection Ordinance of the State of North Rhine-Westphalia and in close cooperation with the local authorities, will ensure a safe trade fair experience.

This year's THE TIRE COLOGNE 2021 will be more compact, focused and content-oriented, with the security concept providing for a limitation of the exhibition and stand areas. At the same time, the trade fair offers safe opportunities for personal exchange in the Lead Café and the Meeting Area. If you are interested in joining as an exhibitor, you will benefit from favorable, transparent conditions and attractive package solutions such as an included digital package for every exhibitor.

TTC@home: the platform for digital networking

Discover even more possibilities for presenting your solutions with the digital TTC@home, which will be, accompanying the presence trade fair. In the virtual SHOWROOM you can create an interactive profile and present your products with photos, text and attention-grabbing video trailers to a wide audience - not only to trade fair visitors, but also to interested parties from all over the world, 24/7! Your benefit: This content remains permanently available even after the trade fair. This makes TTC@home a sustainable community platform that supports your brand positioning in the long term.

You will see: networking is easier than ever with TTC@home. You can further elaborate on your products and establish new contacts at the Product Stage, in chats, digital panels, conferences and "fireside chats". We support you in this with helpful tools: for example with our Discovery Graph, a tool that visualises all participants and their contacts. For a targeted visitor approach, you can search for contact information by various filters and individual brand cards in the SHOWFLOOR. Our NEWSROOM serves as a virtual press center. In addition, we offer you a wide range of interactive advertising formats: from single banners to comprehensive advertising packages.

It's time to secure your stand space at THE TIRE COLOGNE 2021 - without risk, with free cancellation until January 31, 2021. Register online now !