Boulevard of Sustainability
Theme world sustainability
The multi-layered topic of sustainability is taking on an increasingly urgent status in our everyday lives - and this naturally also applies to the tyre industry. We want to take this development into account with our own theme world.
The central exhibition boulevard, a highly frequented traffic axis connecting all exhibition halls, serves as a platform to put the sustainable life cycle of the tire in the spotlight.
At various focus islands, exhibitors and partners will address the individual phases and present the latest approaches to solutions: The most innovative exhibits, the latest studies, the most important impulses.
Raw material extraction -> Tire production -> Collection of tires -> Retreading -> Recycling of used tires
All approaches will explicitly focus on the sparing use of important resources, so that a stringent and sustainable image emerges, on the Boulevard of Sustainability.