Sustainability - How can retreading make its sustainability credentials count

Panel Discussion

Moderation: David Wilson, Retreading Business

With the growing emphasis on sustainability and the Circular Economy, the retreading industry is currently presented with an opportunity that it can not afford to miss.

The green credentials of the retreading sector have been talked about for years, but retreaders have been notoriously poor at communicating the environmental benefits of their products.

This panel will look at the industry’s approach to product development, marketing, communications and its liaisons with governments discuss how the retreading industry can turn the tables and successfully make the most of its future opportunities as an integral and indispensable part of the life cycle of the tyre.