Cologne: 09.–11.06.2026 #thetirecologne

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1st day of THE TIRE COLOGNE 2024

THE TIRE COLOGNE 2024 got off to a brilliant start!

The first day of the trade fair was characterised by numerous innovations, exciting talks and moving moments in the exhibition halls.

One of the event highlights was the visit by influencers Benny Leuchter and Philipp Kaess, who shared their experiences with the audience on the TIRE Stage. A forward-looking waste tyre resolution for the sustainability of the industry was also signed on the large stage in Hall 6.

Influencer on the TIRE Stage on 4 June 2024

Benny Leuchter, Professional racing driver and founder Max Kruse Racing

Benny Leuchter was live on the TIRE Stage!

Benny Leuchter is not only an experienced racing driver and test driver, but also took part in the famous 24-hour race at the Nürburgring last weekend. His many years of expertise in motorsport and his deep insights into the world's most demanding races make him an impressive personality in the automotive industry.

On Tuesday, Benny visited THE TIRE COLOGNE and will share his fresh impressions and experiences from this challenging event with us. We are very much looking forward to hearing his perspectives on the latest tyre innovations and technologies.

Instagram channel by Benny Leuchter
Philipp Kaess, Content Creator and Influencer

Philipp Kaess was live on the TIRE Stage!

Philipp Kaes is a renowned automotive journalist, known for his in-depth test reports and strong social media presence. With his extensive expertise in automotive technology, Philipp offers valuable insights and in-depth analyses that are of great interest to professionals and car enthusiasts alike.

He also visited THE TIRE COLOGNE on Tuesday to discover and will report on the latest developments in the tyre industry. His presence promises to enrich the trade fair with in-depth analyses and exciting discussions.

YouTube channel by Philipp Kaess