Cologne: 09.–11.06.2026 #thetirecologne

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Strong growth on the exhibitor and visitor sides

THE TIRE COLOGNE 2024: The industry celebrates its leading trade fair

More internationality

THE TIRE COLOGNE 2024 ended with a very good result on Thursday, 6 June 2024. 430 exhibitors from 35 countries came together at the most important industry platform with around 14,400 participants from 109 countries. THE TIRE COLOGNE this year proved itself not only as an outstanding B2B platform that connects international tire and wheel manufacturers with tire wholesalers and the specialist trade, but also as a place for exchanging ideas, advancing innovations and shaping the future of the industry.

"This event was full of positive energy from day one and clearly showed how important this stage is for establishing and expanding international business relationships in the industry."

Oliver Frese
Chief Operating Officer of Koelnmesse

"For us as an industry association, the success of the trade fair is a clear signal that a strong trade fair is indispensable for the industry. Here is where the important themes are discussed and the foundation for the business success of the future is laid."

Stephan Helm
Chairman of the German association of the tire and vulcanisation trade (BRV)

Industry assumes responsibility

This year's THE TIRE COLOGNE was entirely defined by sustainability and the responsible use of resources. It became clear just how much the trade fair struck a chord with the industry at the trade fair stands, where nearly all companies recognised the increasing importance of environmental issues. Themes like the conservation of resources or re- and upcycling played a decisive role for many innovations of the exhibitors: proof that the tyre industry can no longer be imagined without the circular economy.

THE TIRE COLOGNE 2024 therefore presented its own theme world: the Circular Economy Area. With its central positioning in Hall 7, the 50 companies dedicated to retreading and recycling profited from considerably greater visibility. Theme-specific panel discussions rounded off the innovative approaches of the exhibitors on the new stage, the Circular Economy Forum.

Stage - Circular Economy Area
"In that we don’t talk just about technical innovations, but also about socially relevant issues, we inspire companies to think ahead and provide concrete results. THE TIRE COLOGNE is active at the pulse of the times and advances not only economic efficiency, but also the sustainability of the industry."

Oliver Frese
Chief Operating Officer of Koelnmesse

An outstanding example of this commitment was the signing of a used tire resolution of the initiative of the Allianz Zukunft Reifen at THE TIRE COLOGNE 2024. This promotes the more sustainable handling of old and new tires. More than 70 European organisations, associations and institutions are already active as partners for old tyre recycling.

Future-looking themes

This year too, THE TIRE COLOGNE has shown that it offers a trade fair experience with added value with the three theme worlds Tyres/Rims/Trade, Retreading/Recycling and Workshop/Automotive. Particularly the service segment will occupy more space in future and offer new business potential.

Sustainability is of great importance

Stephan Helm, Chairman of the German association of the tire and vulcanisation trade (BRV)

Stephan Helm, Chairman of the German association of the tire and vulcanisation trade (BRV)

"However, increasing digitalisation and electrification in automotive engineering also comes with new challenges for the workshop and service companies."

In the Workshop LIVE area, the trade fair, together with the partner companies Hunter and Würth, presented the digital workshop requirements of the future to visitors. Processes revolving around diagnostic and repair technologies like rapid measurement including driving assistance calibration and glass service were thus demonstrated and new products presented for the tyre specialised trade. In that the need for information and investment will continue to increase, the goal is also to gradually expand the offering of THE TIRE COLOGNE in the workshop technology segment.

Also on the TIRE STAGE, the central stage of THE TIRE COLOGNE, aspects were discussed that are of great significance for the global tyre and wheel industry: sustainability, shortage of staff, the development of international markets and digital transformation.
The event programme with high quality talks and innovative theme areas provided solutions of relevance for the future and moving inspiration with customised content and live demonstrations.

Strong national and international participation

Renowned international exhibitors met young, up-and-coming brands ranging from budget to premium in the halls. A total of 430 exhibitors from 35 countries presented the entire world of tyres and rims. They met with around 14.400 participants from 109 countries.Around 65 per cent of visitors came from abroad, most of them from Italy, the Netherlands, the UK and France, but also increasingly from Eastern Europe, such as Poland and Romania. International trade visitors from China, the USA, the United Arab Emirates, Morocco and Israel were strongly represented.

Outlook on 2026

THE TIRE COLOGNE has once again proven to be the most important provider of impulses for the industry. With its comprehensive offering and its international orientation, the trade fair clearly pointed the way for the safe and sustainable mobility of our society - a perfect template for raising THE TIRE COLOGNE 2026 to the next level.

THE TIRE COLOGNE will take place in two years from 9-11 June 2026.

Markus Majerus

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Markus Majerus
Public and Media Relations Manager
Tel. +49 221 821-2627
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