THE TIRE COLOGNE: "Tire change" successfully mastered

THE TIRE COLOGNE delivered a successful performance. For the premiere of the international industry trade fair from 29 May to 1 June 2018, 533 exhibiting companies and another 70 brands from 40 countries participated in Cologne, in some cases with considerably enlarged stand areas in comparison with two years ago. The visitor results could also be confirmed in relation to the AUMA statistics of a previous industry trade fair*.

THE TIRE COLOGNE registered more than 16,000 trade visitors from 113 countries in total. Around 60 percent of visitors travelled to Cologne from abroad – an outstanding key indicator for a premiere event. The exhibitors of THE TIRE COLOGNE especially emphasised the high level of visitor quality.

According to a survey, more than 80 percent of trade visitors were highly satisfied with the exhibition offering of the THE TIRE COLOGNE, and more than 90 percent would recommend a visit to the event to their business acquaintances. Visitors also praised the clear structure in the air-conditioned halls of THE TIRE COLOGNE. "These positive assessments encourage us to develop more conceptual ideas that strengthen the industry for future challenges", explains Katharina C. Hamma.

For the first THE TIRE COLOGNE, 530 providers and another 70 brands from 40 countries participated, around 68 percent of them from abroad. Thus, for example, the twenty companies of the current "tire world ranking list", among others, were in Cologne from the start. The strongest international contingents came from Italy, the Netherlands, the United Kingdom and Turkey, as well as from China, India, Taiwan and the USA.

THE TIRE COLOGNE was also able to score points with visitors and exhibitors with the excellent services of Koelnmesse – from arival and visit planning to stand construction, modern technical infrastructure and quality of the time spent in the modern Northern Halls. An emotional highlight for many exhibitors and visitors was the TIRE Party on the evening of the second day of the trade fair in the fabulous atmosphere of the Rheinterrassen. More than 800 guests celebrated into the early morning hours.

The setup of the two-day "Future Tire Conference" also convinced the more than 110 congress participants. Top experts of the industry presented the decisive trends and developments of tomorrow and discussed the chances and challenges of the tire industry. The most important themes here were also the effects of the digitalisation of tire design, manufacture and delivery, as well as progress in the material sciences and processing technologies. Sessions on global market trends, efficient production facilities and sustainability, as well as the increasing demands of consumers were also on the agenda.

A total of 533 companies from 40 countries took part in THE TIRE COLOGNE on a gross exhibition space of 65,700 m². These included 169 exhibitors from Germany and 364 exhibitors from abroad. The share of foreign exhibitors was 68 percent. More than 16,000 trade visitors from 113 countries came to THE TIRE COLOGNE. The share of foreign visitors was around 60 percent.*

*All figures have been calculated in accordance with the guidelines of the Society for Voluntary Control of Trade Fair and Exhibition Statistics (FKM) and are subject to audit by a certified auditor (www.fkm.de).