Cologne 24.–26.05.2022 #thetirecologne

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Future challenges for the European tire trade

Digitalisation is changing customer behaviour and thus the expectations placed on companies across all industries. How well is the tire trade prepared for this? Does it already have the necessary digital tools and qualified personnel at hand? Have trends such as RFID and autonomous driving already arrived in the tire trade?

This study was carried out in order to obtain well-founded insights into these questions: In cooperation with IFH Cologne, we interviewed managing directors, owners and foremen of workshops and specialist tire dealers in five countries and carried out secondary research and interviews.

Below you can have a look at the subareas #digitaltransformation, #digitaltoolbox, #trends and #recruitment.

Dealers who want to test their company's fitness level are invited to participate in the Fit For Future Test.

Find the management summary here

Download the complete research study or parts of it here


The tire trade needs a PLAN D - full attention, investment and competence building in the field of digital-isation

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Digital toolbox

#Digital toolbox

What belongs in the digital toolbox for the tire trade - instruments for internal processes, marketing and sales

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The automotive industry is on the move - the tire trade needs to exploit relevant trends now

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The tire trade has a personnel problem - effective measures required for qualified staff

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"Fit for Future Test"

Test how your company performs on #DigitalTransformation, #DigitalToolbox, #Recruitment and #Trends.

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