Cologne 18.–20.05.2021 #thetirecologne

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Inspiration und innovation: TTC@home

No matter where you are, you are there! Whether you present your solutions as an exhibitor on our platform or access our digital content as a visitor: TTC@home ensures that you can also network with the decision makers of the industry in 2021 and remain up to date on all current topics. Profit as an exhibitor from the chance to access new target groups and to present your solutions to a broad public. As a user, you can also go live any time or call up content precisely then when you have time.

From panels through fireside talks and master classes to the Virtual Cafe, there is something for everyone – and this far beyond the trade fair on location. Make use of the many possibilities offered to you by TTC@home.


The community platform - networking made easy

As a digital exhibitor, you can present your products to participants with image and text information within the exhibitor showroom, and by embedding video content you can further increase the attention for your company. Content on products and companies can be presented to a relevant group of interested parties in digital panels or conferences and can be deepened in chats or digital meetings via special networking functions.

You can easily filter participants by country or function in order to establish relevant contacts. In addition to a variety of other tools, TTC@home also supports you in addressing new visitor target groups. At the same time, this creates a sustainable community platform that focuses on the needs of the tire industry and will continue to exist beyond THE TIRE COLOGNE 2021.

Show profile as exhibitor

In our show area with its three areas, your company is presented in a variety of ways:


  • All exhibitors in the overview (alphabetical and according to segments)
  • Interactive BrandCards for targeted and individual visitor address


  • Interactive exhibitor profile: the "home" of each exhibitor
  • Attractive content through, for example, content, trailers, conference links, chats
  • Communication (audio-video chat)
  • Meeting area


  • The press centre of the exhibitors
  • Press conferences & press interviews can be accessed
  • TTC also gives information on press conferences to media representatives

We are in the process of planning the concrete content. Simply check in for an update!

Make new contacts through digital networking

Use our platform to make contacts and develop new target groups. When generating leads, the possibility of selecting company-specific visitor data will help you. You can network in the best sense with our Discovery Graph, a tool that visualizes all participants and their connections. This allows you to contact specific contact persons. And via our chats you can either hold personal conversations or invite groups of up to 10 people to exchange ideas - all year round. Networking has never been so easy!

Diverse advertising formats for your success

Single Banner, Sponsoring Package, Advertising Packages: From advertising banners as eye catchers to limited sponsoring packages and digital advertising space in the sections, we offer you a wide selection of interactive advertising formats to present your company and your products to the relevant target group.