ALCAR is an internationally active industrial and commercial group which places its strategic focus on steel and alloy wheels. The ALCAR Group is the market leader in the European aftermarket for passenger car wheels. The group's main business activities focus on wholesaling on national and international level, manufacturing steel and alloy wheels as well as distributing tyre pressure monitoring systems, tyres and fitted units. The companies of the ALCAR Group stand for keen customer and market orientation, innovative design, state-of-the-art production, and service-oriented logistics. The international presence of the Austrian group of companies amounts to around 30 companies in 17 European countries in which roughly 800 employees from development, manufacture, and sales conduct successful business activities with seven proprietary brands.