Cologne: 09.–11.06.2026 #thetirecologne

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Strategien zur Personalgewinnung | Event on the THE TIRE COLOGNE 2024

Staff Recruitment Strategies

from Koelnmesse GmbH
close open Dates and info
German with simultaneous translator
Human Resources
Koelnmesse GmbH
Messeplatz 1
50679 Köln

The event

Finding Staff (The Problem - Michael Borgert BBE)
Finding Staff (Realisation - Tanja Schmidt Viasona)

1. Who Are We Missing? Where are we short of staff? Why do we have no or too few applicants?

2. Who Are We Looking For? Qualifications, skills, and budgeting.

3. What Sets Us Apart? Location, presentation, brand, recognition, etc.

4. Where Do We Want to Be Found? Internal versus external, online job boards, social networks, industry associations, and networks.

5. How Do We Want to Be Found? Activating all channels.

6. How Do We Find the Right Staff? Efficient applicant management, structured selection process, standardized interview process, reference and suitability checks.

7. Job Interviews – But How?

Excite your desired candidate about your company. successful recruiting examples from the tire trade - authentic appearance on the applicant market - Know who you specifically need for your company in order to ensure a perfect fit - the best doesn't have to be the most suitable


Managing Director

BBE Automotive GmbH

Head of VIASONA/ Sales Management