Cologne: 09.–11.06.2026 #thetirecologne

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Strategien finden: Personal binden im Reifenhandel | Event on the THE TIRE COLOGNE 2024

"Finding Strategies: Employee Retention in the Tire Trade"

from Koelnmesse GmbH
close open Dates and info
German with simultaneous translator
Human Resources
Koelnmesse GmbH
Messeplatz 1
50679 Köln

The event

In my talk "Binding Force: Personnel Strategies in the Tire Industry," I focus on the key strategies and innovative solutions that companies in the tire industry can apply to not only retain their employees but also sustainably increase their satisfaction and loyalty. The focus is on a holistic approach that includes both financial and non-financial incentives, from competitive salaries and flexible working hours to comprehensive training opportunities and career development plans. A special aspect of the presentation is the economic analysis of the costs arising from fluctuation. I specifically address the direct and indirect losses that a company suffers when it cannot maintain a stable workforce. This includes not only the obvious recruitment costs but also the loss of productivity and corporate knowledge, the duration until a new employee is fully integrated, and the lost revenue during this time. By using proven practical examples and discussing best practices, I offer participants valuable insights on how to optimize their personnel strategies, thereby creating the foundation for long-term employee retention and business success. The presentation aims to provide executives and HR managers with concrete recommendations to effectively master the challenges of employee retention in the dynamic world of the tire industry.


Senior Consultant

BBE Automotive GmbH

HR Consultant