Bekanntgabe der Top 25-Reifenmarken von Brand Finance | Event on the THE TIRE COLOGNE 2024

Announcing Brand Finance’s Top 25 Tyre Brands

Name: Announcing Brand Finance’s Top 25 Tyre Brands
Start: 2024-06-05T15:30:00+02:00
End: 2024-06-05T16:15:00+02:00
Location: Koelnmesse GmbH

from Koelnmesse GmbH

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Dates and info

05.06.2024 | 3:30 p.m. - 4:15 p.m.

English with simultaneous translator

Brand valuation

Koelnmesse GmbH

Messeplatz 1
50679 Köln

www.koelnmesse.de/

The event

Intro to brand finance.
Brand valuation methodology.
Why value brands?
Role of brands in the tyre industry.
Results – most valuable tyre brands.
Results – strongest tyre brands.
Additional insights from our tyre sector analysis.
Closing remarks.
Q&A

Speaker(s)

Lorenzo Coruzzi

Valuation Director

Brand Finance Plc

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Ulf-Brün Drechsel

Country Manager, DACH, Brand Finance

Brand Finance Plc

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Chenlin Tong

Manager

Brand Finance Plc

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