Voices of the industry
"As recently announced, THE TIRE COLOGNE Extra Edition must unfortunately be cancelled. Given the currently difficult situation with all its uncertainties, we have complete understanding for the decision of Koelnmesse and the BRV. We hope very much for a positive development in the coming months, so that THE TIRE COLOGNE 2022 can take place as planned."
Erik Vecchiet, CCO Germany and Managing Director Austria
PIRELLI DEUTSCHLAND GmbH
“The TireCologne will continue to be a crucial platform for dialogue for us and an industry event that we wouldn’t want to miss. The further development and transformation of the trade fair’s formats, such as the launch of TTC @home is an important step in the right direction. This will maintain TTC’s position as an indispensable building block for establishing face-to-face contact with customers”.
Frank Jung, Head of Marketing and Sales Tire Replacement Business Germany
Continental Reifen Deutschland GmbH
"We regret the cancellation of THE TIRE COLOGNE Extra Edition. At the same time we welcome the decision of Koelnmesse and the BRV to remain in its previous event rhythm. The early summer date has been firmly anchored in the international tire and wheel industry for years and considers the needs of the industry."
Goran Zubanovic, Director Retail EU Central & Managing Director
"We are now looking forward to THE TIRE COLOGNE 2022 and thus to hopefully "normal" basic conditions. Cologne is the leading international industry meeting point for us. Everything fits here: concept, visitor structure, offer – a perfect environment for successfully presenting our company and our products."
Simone Maier-Paselk, Vice President Aftermarket
Superior Industries Leichtmetallräder Germany GmbH
“We see THE TIRE COLOGNE as a global industry gathering and the leading international trade fair, which will play a crucial role in the resumption of face-to-face communication in the post-COVID-19 era. The clear focus of THE TIRE Cologne on the needs of the tire and wheel industry has always made the event an important provider of impulses for us."
Pneuhage Management GmbH & Co. KG