Cologne: 09.–11.06.2026 #thetirecologne

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WALK OF SERVICES

The WALK OF SERVICES is the theme world for all those who view the tyre specialised trade holistically. Around 100 exhibitors will present services and solutions here that support workshops and specialised companies in their daily business in concrete ways. Many new exhibitors also design the further developed concept and provide additional impulses, new perspectives and a significantly expanded offering.

The WALK OF SERVICES presents itself with a changed hall appearance: numerous demo areas, more space and practical applications. The focus lies on workshop technology and processes – from people to material.

Visitors experience solutions along the entire service-value creation chain: from ergonomics, qualification and labour protection through digitalisation, software and process organisation to tyre technology, automotive services and recycling.
The WALK OF SERVICES is thus transformed from an information area into an experienceable service hub with a clear practical orientation and measurable utility for the specialised trade.

Testimonials

Marco Kempin Hunter Deutschland GmbH

'TIRE COLOGNE is the perfect platform to reach all contacts who have anything to do with tyres and tyre technology. And of course also the tyre dealers in Germany.'

Marco Kempin, Managing Director
Hunter Deutschland GmbH

Marco Jirmann HAWEKA

‘We are delighted to be part of THE TIRE COLOGNE's Walk of Services because personal customer contact is important to us. We are convinced that individual consultations and live demonstrations of our technology will remain an important component of our sales strategy.’

Marco Jirmann, Managing Dirctor
HAWEKA Werkstatt-Technik Glauchau GmbH

Ludwig Obermaier, STAHLGRUBER GmbH

'We are looking forward to the Walk of Services at THE TIRE COLOGNE because, as LKQ DACH, we are demonstrating how we offer workshop equipment and services from a single source - practical, reliable and with a view to the future of the industry.'

Ludwig Obermaier, Director Marketing LKQ DACH
STAHLGRUBER GmbH

Dominik Gaupties, TopM Software GmbH

‘We are looking forward to the Walk of Service at THE TIRE COLOGNE because it shows how digital processes digitally connect people, systems and workflows.’

Dominik Gaupties, Team management, sales and projects
TopM Software GmbH

Felix Schlehuber, Beissbarth Automotive Testing Solutions GmbH

'We are looking forward to THE TIRE COLOGNE's Walk of Services because tyres have long been more than just rubber. They are the starting point for the digitalised workshop, where wheel-related services will determine the future.'

Felix Schlehuber, Head of Product Management & Training
Beissbarth Automotive Testing Solutions GmbH

The WALK OF SERVICES to read about