VISIBILITY

There is no way round the WALK OF SERVCES! Benefit from a premium placement along all stands as part of the WALK OF SERVICES. You are sure to attract the attention of all visitors. You will be grouped together with other workshop equipment and service providers to attract even more attention. Additional signposting guides the public directly to the WALK OF SERVICES.

DEMO AREA

Present the operation of your products and machines live in front of an audience! The WALK OF SERVICES offers you this business-promoting opportunity. Enjoy the advantage of a free exhibition and demo area for machines along the WALK OF SERVICES - up to 50% of your stand area is possible.

REACH

Welcome even more contacts to your stand! Our communication offers via the trade fair's own channels and numerous media partners maximise your presence before and during the trade fair. As a result, your company and your services will receive a particularly high level of attention and controlled reporting. A wide reach encourages trade visitor interest on site, interesting dialogue and even more potential business at your stand.

SERVICE STAGE

THE TIRE COLOGNE places a special focus on important service topics and the needs of the specialised trade. We put you and your company in the spotlight. Present your products, services and ideas on the topics of the WALK OF SERVICES as part of a panel or a keynote speech. These include the topics of system and process solutions, tyre service and workshop technology, vehicle services, employees, waste disposal and sustainability.

JACKPOT FOR YOUR SPECIALIST TYRE DEALER

The WALK OF SERVICES focuses on what determines success in the specialist trade: strong partners, innovative solutions and a well-thought-out range of services. With this interactive competition campaign, THE TIRE COLOGNE not only draws visitors' attention to the focal topics - it also turns the exhibiting companies themselves into winners. Under the motto ‘Whoever turns the right screws is guaranteed to win!’, the WALK OF SERVICES becomes a jackpot with added value for trade visitors and your company.

PROCESS & PROFIT MECHANICS

The central information area on the trade fair boulevard provides orientation. The exhibitors participating in the WALK OF SERVICES become active stations in the prize draw: visitors collect so-called coins from them. These can be redeemed for culinary delights or for attractive prizes at the slot machine. The prizes come from you - from practical tools and exclusive services to attractive main prizes. This gives you increased visibility, more conversations, more contacts and an activating presence at the trade fair.

STRONG OFFERING FOR YOUR TRADE FAIR PRESENCE

As a participant of the WALK OF SERVICES, you receive a seal with high recognition value that emphasises your participation in our format - irrespective of your placement in the hall You can also actively participate in the communication and stage programme.

WHO WE ARE

THE TIRE COLOGNE is the essential trade fair for all professionals in the tyre and wheel industry! Meet the leading brands from the tyre, wheel, wholesale, retreading and workshop sectors. THE TIRE COLOGNE is THE meeting place for industry experts and decision-makers.

Shape the future of workshop equipment and services!

Be part of the WALK OF SERVICES at THE TIRE COLOGNE 2026!