Tyre Europe - European Tyre Manufacturers’ Association

Tyres Europe, the voice of the European tyre manufacturing industry, will contribute a high-level perspective on the European Union's (EU) policy and regulatory developments at Tire Cologne on 9 and 10 June 2026, helping business leaders and technical experts navigate the emerging frameworks that will shape tyre design, manufacturing, and end-of-life practices in the years ahead.

In his keynote speech on June 9, 2026, Tyres Europe Secretary General, Dr Adam McCarthy, will provide a keynote on how regulatory drivers can translate into innovation opportunities and what are the emergency expectations tyre on lifecycle transparency. He will also moderate a discussion bringing together institutional, industry, value-chain and technical voices on practical ways to bridge policy and innovation.