Cologne: 09.–11.06.2026 #thetirecologne

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| TIRE STAGE |

TIRE STAGE – The central hub for industry knowledge

The TIRE STAGE is the central stage for technological, regulatory and strategic developments of the tyre and wheel industry. It is oriented to all those looking for well-founded information about current trends, new technologies and future requirements.

The focus of the TIRE STAGE is on innovative technologies for the future of the tyre industry:

Themes from research, industry and the market are compiled and practically organised In lectures and discussion formats. In focus are concrete developments that already define the industry today or will change it in the foreseeable future.

Among other topics, treated are automated and digitally supported production processes, sustainable recycling solutions like pyrolysis and plasma, modern wheel design with additive production as well as the use of AI, virtualisation and robotics. This is complemented by strategic technology approaches and the use of digital applications in the specialised trade and in the HR segment.

Other themes on the Tire Stage will include:

  • Trends and impulses in the aftermarket - market data and trends
  • Regulatory considerations: EU Deforestation Regulation (EUDR) / circular economy
  • Recycling & new raw materials
  • North Rhine Westphalia (NRW) – role model in old tyre recycling. What Germany and Europe can learn from NRW
  • Retreading

The subsequent networking formats enable direct exchange, in-depth discussions and the establishment of valuable industry contacts.

The programme of TIRE STAGE will be published soon.

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The Global OTR Conference

With The Global OTR Conference, the leading international forum for the off-the-road (OTR) tyre segment, a new top format is celebrating its premiere at THE TIRE COLOGNE 2026.

Further information
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Future Tire Forum

The Future Tire Forum offers a unique overview of the most important future topics in the tyre industry - from AI-supported production processes and sustainable materials to the circular economy and regulation.

Further information