THE TIRE COLOGNE is also an event trade fair that makes trends and themes that move the international industry experienceable. The event and congress programme of THE TIRE COLOGNE, including star-studded conferences, theme areas and special events, will thereby provide additional impulses, information and emotional inspiration.

The themes of THE TIRE COLOGNE 2024:

• Smart Tire, Connected Tire, E-Mobility, Circular Economy
• Internationality and changing of the sales markets, influence of crises
• Changes to mobility