Cologne: 24.–26.05.2022 #thetirecologne

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The digital exhibition hall

Get to know the exhibitors at THE TIRE COLOGNE virtually

Which exhibitors do I want to see and when? Who is offering what? And as an exhibitor, how can I successfully design my own trade fair stand? Here we provide the answers to the most important questions about our digital exhibitor offerings.

The Showfloor – the digital counterpart to the THE TIRE COLOGNE exhibition hall

All exhibitors in one place – the Showfloor is your digital hall plan. It gives you access to the virtual trade fair stands at THE TIRE COLOGNE, the Showrooms. Here you’ll find exactly what you’re looking for: brand cards – eye-catching tiles with integrated logos – take you straight to the exhibitors that are a perfect fit for your business and provide clear and comprehensive information.

Planning your visit – how to navigate the digital exhibition hall

When you visit THE TIRE COLOGNE, there are different ways to discover exhibitors on the Showfloor. The exhibitor search provides a detailed overview. Use it when planning which virtual stand you’d like to visit first. You can do that in four easy steps:

  1. Browse the exhibitor list
  2. Bookmark exhibitors you’re interested in
  3. Create a favourites list
  4. Visit the exhibitors

Contacting exhibitors – directly and personally

As a visitor, you can establish contact with exhibitors digitally on the Showfloor in a variety of ways:

  • Visit the Showroom and have a closer look around the virtual trade fair stand
  • Arrange an audio or video chat and start a conversation
  • Would you like an individual consultation or are you ready to place an order? You can schedule a one-to-one appointment with THE TIRE COLOGNE] exhibitors at any time
  • Are you just looking to obtain information with no obligation? If so, express your interest and receive the information you need without commitment!

A handy tip: you can still use the platform to contact and communicate with exhibitors even after the trade fair. You will be able to use all the functions of the digital THE TIRE COLOGNE for at least three months after the event.

The Showrooms – the digital trade fair stands

Focus on 360-degree communication: the digital Showrooms offer you as a company exhibiting at THE TIRE COLOGNE an extensive presentation space and unrestricted visibility even in a virtual setting – just as if you had a physical stand at the trade fair. Visitors can obtain all the key information about companies, brands, services and new product launches at a glance.

The digital trade fair stand – customised and interactive

Every Showroom at THE TIRE COLOGNE can be customised to meet your specific needs as an exhibitor. It’s easy to create your exhibitor profile online, and you have a large number of configuration options when doing so. Not only does this allow you to present products and innovations in a way that truly represents your brand, your visitors can also engage in a direct dialogue with your trade fair team via the “talk-to-me” function.

Redefining interaction: in the public text chat, visitors can communicate live with exhibitors at the trade fair, schedule appointments and, in the audio/video area, download further supplementary materials such as videos, pictures, product brochures and other PDFs.

Data and analysis tools offer additional benefits: in the Backoffice, exhibitors also have access to extensive visitor statistics that optimise lead management.

The Showrooms – all the information at a glance

Your Showroom offers you as an exhibitor a variety of presentation options:

  • Present your company or brand
  • Create an interactive exhibitor profile and individual content
  • List your products and innovations
  • The talk-to-me function allows visitors to dialogue directly with all members of your trade fair team
  • Public text chat and audio/video space – videos, photos, PDFs, etc. can also be integrated
  • Benefit from extensive visitor statistics – export data to your CRM

Should you require more advice on how to design your Showroom, please feel free to contact the THE TIRE COLOGNE project team at any time.