Cologne 18.–20.05.2021 #thetirecologne

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The Award for Industry & Commerce

KREATIVPREIS 2020 is cancelled



The conceptual supporter and exclusive sponsoring partner of the KREATIVPREIS Commerce is the international tire company CONTINENTAL. The prize is characterized by exemplary, excellent creative performance in the tire and workshop industry and is addressed to:

  • Tire trade
  • Tire wholesale
  • Concept provider (franchise systems, cooperation centers)
  • Service partners and suppliers of the tire trade


Being the unique stage where the top tire manufacturers present themselves, Koelnmesse once again acts as sponsoring partner for the KREATIVPREIS Industry. The award acknowledges intelligent concepts and future trends of the industry and addresses exhibitors of THE TIRE COLOGNE:

  • Tire manufacturers
  • Rim manufacturers
  • Workshop equipment
  • Retreading & Recycling

The prize will be awarded as follows:

Innovation of the year

Creative concept with a high innovation level, i.e. successful launch of an innovative product or an innovative service.

Best sustainability Conceptc

Award of creative concepts that are exemplary in the sectors economy, ecology, social affairs and focus on long-term sustainability.

Best future concept

Development of a product/service by which future business areas can be catered for and new demand impulses generated.