As the leading platform for the tyre and wheel business, THE TIRE COLOGNE is an important driving force for the entire industry. The fair now underlines this claim with a current study on the most important challenges for tyre dealers in five European core markets.
How can companies in the tyre business continue to ensure successful business in the future? The general meeting of the Federal Association of the Tyre and Vulcanisation Trade (BRV), which acts as the organiser and conceptual sponsor of THE TIRE COLOGNE, provided valuable impulses on this subject.
The shortage of skilled personnel, digitisation and interface problems between system providers - these were the main topics of the first TIRE Fleet Day. Numerous fleet managers as well as renowned tyre manufacturers and dealers used the event for a lively exchange and made the TIRE Fleet Day on May 28 a complete success.
What does THE TIRE COLOGNE actually do outside of trade fair hours? Using the time to get to know new partners, to meet existing partners and to strengthen and expand the international network. Read now and find out what the Hashtag #TTConTour is all about!
Exhibitors, visitors and also the international trade press were enthusiastic about the debut of THE TIRE COLOGNE. The leading Portuguese trade magazine „automotive magazine“ has now awarded THE TIRE COLOGNE the title of best international trade fair.