THE TIRE COLOGNE sets the scene for the future. With its Extra Edition 2021, the trade fair will be taking place as a hybrid event, both on-site and online, for the first time. With this concept, Koelnmesse and the German Tyre Trade Association (BRV) respond to new requirements, presenting an innovative mix of trade fair and digital platform that offers flexible analog and digital options for everyone - not only in times of Corona, but also beyond.
We spoke with Sebastian Wedemeyer, Managing Director of Reifen Fricke GmbH and asked him three questions about the #DIGITALTRANSFORMATION. This topic is part of our #TIRERESEARCH, so you should check his answers now!
We asked Volker Nitz, Administrator of The Danish Tyretrade Environmental Foundation, three questions. Find out more about his answers now!
As the leading platform for the tyre and wheel business, THE TIRE COLOGNE is an important driving force for the entire industry. The fair now underlines this claim with a current study on the most important challenges for tyre dealers in five European core markets.
How can companies in the tyre business continue to ensure successful business in the future? The general meeting of the Federal Association of the Tyre and Vulcanisation Trade (BRV), which acts as the organiser and conceptual sponsor of THE TIRE COLOGNE, provided valuable impulses on this subject.
The shortage of skilled personnel, digitisation and interface problems between system providers - these were the main topics of the first TIRE Fleet Day. Numerous fleet managers as well as renowned tyre manufacturers and dealers used the event for a lively exchange and made the TIRE Fleet Day on May 28 a complete success.
What does THE TIRE COLOGNE actually do outside of trade fair hours? Using the time to get to know new partners, to meet existing partners and to strengthen and expand the international network. Read now and find out what the Hashtag #TTConTour is all about!
Exhibitors, visitors and also the international trade press were enthusiastic about the debut of THE TIRE COLOGNE. The leading Portuguese trade magazine „automotive magazine“ has now awarded THE TIRE COLOGNE the title of best international trade fair.
From 29 May to 1 June 2018, 533 exhibitors - including the 20 companies with the highest turnover in the industry - and more than 16,000 trade visitors from 113 countries experienced the leading trade fair for the tire industry.
Tomorrow THE TIRE COLOGNE starts in Cologne. To make your visit to the mega-event of the tire industry a complete experience, we have compiled all the important information about the trade fair for you.
20 days to go until the first THE TIRE COLOGNE - and obviously not only we can hardly wait. FALKEN Tyres delivers a spectacular video with action, speed, smoky tires and a dash of humor. Absolutely entertaining!
We asked Michael Saitow, CEO of SAITOW AG, three questions about digitisation and digital transformation. Find his exclusive insights in our interview.
Retreading is a central issue in the tire industry. THE TIRE COLOGNE dedicates the complete exhibition hall 9 to this focus and offers you with the new Global Retreading Conference an excellent opportunity to gain an overview of international trends and technologies as well as impulses for your business.
Do you have an ingenious idea that makes tires, wheels or rims even better, more durable or extra environmentally friendly? Have you developed a future-oriented retail concept or an innovative service? An intelligent solution for workshops, tire recycling or retreading? Then you should apply for one of the CREATIVITY AWARDS by THE TIRE COLOGNE. The awards recognize innovations in the sectors of "Industry" and "Trade".
Preparations for the launch of THE TIRE COLOGNE are in full swing. 70,000 square metres of space and over 6,000 exhibitors, including the tire industry’s top 10, turn the sector’s leading trade fair into a well-rounded event. Below, you can find an overview of hall allocations and the most important topics.
Strong start: The kick-off event of THE TIRE COLOGNE took place on 21.11.2017. More than 50 international journalists participated the European press conference of the new leading trade show for the tire business at KölnSky in Cologne.
The digital transformation is changing the tire business drastically and has already seized the whole industry. This raises many questions
Just a few more months until the leading trade fair of the tire industry will have its premiere in Cologne. 600 exhibitors, including the industry’s top ten, will give momentum for your business.
THE TIRE COLOGNE continues on its successful course. After Hankook confirmed its participation, the top ten world leading tire manufacutres are on board and attend the premiere in May 2018. Also Cooper Tires, the current number 11 on the world ranking list, will participate at THE TIRE COLOGNE.
Retreading and sustainability are issues that have an enormous potential for the industry's development. That’s why THE TIRE COLOGNE will honour them with their own hall – as a platform and meeting point for global innovation and market leaders.
The FUTURE TIRE CONFERENCE 2017, organised by the European Rubber Journal, will take place at the Leonardo Royal Hotel in Cologne, Germany, on 27-28 June 2017. Risking a glance at the future of the tire industry, industry experts from all over the world will come together to discuss technologies, systems, and strategies.
The Tyrexpo Asia takes place in Singapore from March 21st to 23rd, 2017. The most es-tablished tire trade fair in Southeast Asia is the meeting place for regional suppliers and buyers from all over Asia.