Cologne 24.–26.05.2022 #thetirecologne

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TTC@home 2021 brings THE TIRE COLOGNE to the screen

TTC@home 2021 brings THE TIRE COLOGNE to the screen

Next year, THE TIRE COLOGNE will be held as a hybrid event for the first time. The EXTRA EDITION 2021 will begin on May 18 and will run for three days in two parallel, interconnected formats that offer exhibitors and visitors a whole new world of possibilities.

Lead Café: best networking - safe and sound

Lead Café: best networking - safe and sound

With an innovative mix of a presence trade fair and a digital platform, THE TIRE COLOGNE 2021 opts for a hybrid format. But personal exchange is and remains the heart of the trade exhibition. Even in times of Corona, you don't have to do without confidential discussions and relaxed networking. We ensure this with our secure meeting rooms in the Lead Café.

THE TIRE COLOGNE 2021: Even more opportunities for your business

THE TIRE COLOGNE 2021: Even more opportunities for your business

With the Extra Edition 2021, THE TIRE COLOGNE continues to drive the digitisation of the tire industry forward. As a combination of a presence trade fair and the digital TTC@home, it provides a reliable international platform for exchange, networking and successful business even in times of Corona. The hybrid concept offers exhibitors distinct advantages: a much wider reach and the chance to reach new target groups - even beyond the event itself.

#B-SAFE4BUSINESS: How THE TIRE COLOGNE 2021 ensures your secure trade fair experience

#B-SAFE4BUSINESS: How THE TIRE COLOGNE 2021 ensures your secure trade fair experience

From May 18 to 21, 2021, Cologne will once again become the center of the international tire industry. THE TIRE COLOGNE starts into the future with an EXTRA EDITION in a new hybrid format. With the combination of a compact presence fair and the specifically developed digital platform TTC@HOME, it creates the ideal conditions for a dynamic re-start and enables exhibitors and trade visitors from all over the world to exchange ideas and do business safely - face-to-face in Cologne or digitally.

Live on-site and online: The THE TIRE COLOGNE 2021 & TTC@home

Live on-site and online: The THE TIRE COLOGNE 2021 & TTC@home

THE TIRE COLOGNE sets the scene for the future. With its Extra Edition 2021, the trade fair will be taking place as a hybrid event, both on-site and online, for the first time. With this concept, Koelnmesse and the German Tyre Trade Association (BRV) respond to new requirements, presenting an innovative mix of trade fair and digital platform that offers flexible analog and digital options for everyone - not only in times of Corona, but also beyond.

BRV General Assembly 2019: People and service are the keys to success

BRV General Assembly 2019: People and service are the keys to success

How can companies in the tyre business continue to ensure successful business in the future? The general meeting of the Federal Association of the Tyre and Vulcanisation Trade (BRV), which acts as the organiser and conceptual sponsor of THE TIRE COLOGNE, provided valuable impulses on this subject.

Looking back on the TIRE Fleet Day - powered by THE TIRE COLOGNE

Looking back on the TIRE Fleet Day - powered by THE TIRE COLOGNE

The shortage of skilled personnel, digitisation and interface problems between system providers - these were the main topics of the first TIRE Fleet Day. Numerous fleet managers as well as renowned tyre manufacturers and dealers used the event for a lively exchange and made the TIRE Fleet Day on May 28 a complete success.

„Best International Exhibition“: Award for THE TIRE COLOGNE

„Best International Exhibition“: Award for THE TIRE COLOGNE

Exhibitors, visitors and also the international trade press were enthusiastic about the debut of THE TIRE COLOGNE. The leading Portuguese trade magazine „automotive magazine“ has now awarded THE TIRE COLOGNE the title of best international trade fair.

All-round success: THE TIRE COLOGNE 2018

All-round success: THE TIRE COLOGNE 2018

From 29 May to 1 June 2018, 533 exhibitors - including the 20 companies with the highest turnover in the industry - and more than 16,000 trade visitors from 113 countries experienced the leading trade fair for the tire industry.

Are you ready for THE TIRE COLOGNE?

Are you ready for THE TIRE COLOGNE?

Tomorrow THE TIRE COLOGNE starts in Cologne. To make your visit to the mega-event of the tire industry a complete experience, we have compiled all the important information about the trade fair for you.

FALKEN TYRES DRIFTS TOWARD THE TIRE COLOGNE

FALKEN TYRES DRIFTS TOWARD THE TIRE COLOGNE

20 days to go until the first THE TIRE COLOGNE - and obviously not only we can hardly wait. FALKEN Tyres delivers a spectacular video with action, speed, smoky tires and a dash of humor. Absolutely entertaining!

The TIRE Fleet Lounge

The TIRE Fleet Lounge

The TIRE Fleet Lounge, part of the leading trade fair for the tire industry, is the first meeting place for fleet managers.

Retreading is a central issue in the tire industry. THE TIRE COLOGNE dedicates the complete exhibition hall 9 to this focus and offers you with the new Global Retreading Conference an excellent opportunity to gain an overview of international trends and technologies as well as impulses for your business.

Show your profile: Apply for THE TIRE COLOGNE’S CREATIVITY AWARDS

Show your profile: Apply for THE TIRE COLOGNE’S CREATIVITY AWARDS

Do you have an ingenious idea that makes tires, wheels or rims even better, more durable or extra environmentally friendly? Have you developed a future-oriented retail concept or an innovative service? An intelligent solution for workshops, tire recycling or retreading? Then you should apply for one of the CREATIVITY AWARDS by THE TIRE COLOGNE. The awards recognize innovations in the sectors of "Industry" and "Trade".

Perfect pole position: discover the world of THE TIRE COLOGNE

Perfect pole position: discover the world of THE TIRE COLOGNE

Preparations for the launch of THE TIRE COLOGNE are in full swing. 70,000 square metres of space and over 6,000 exhibitors, including the tire industry’s top 10, turn the sector’s leading trade fair into a well-rounded event. Below, you can find an overview of hall allocations and the most important topics.

THE TIRE COLOGNE is looking forward to the world’s top manufacturers

THE TIRE COLOGNE is looking forward to the world’s top manufacturers

THE TIRE COLOGNE continues on its successful course. After Hankook confirmed its participation, the top ten world leading tire manufacutres are on board and attend the premiere in May 2018. Also Cooper Tires, the current number 11 on the world ranking list, will participate at THE TIRE COLOGNE.

FUTURE TIRE CONFERENCE 2017: A Glance at the Future of the Tire Industry

FUTURE TIRE CONFERENCE 2017: A Glance at the Future of the Tire Industry

The FUTURE TIRE CONFERENCE 2017, organised by the European Rubber Journal, will take place at the Leonardo Royal Hotel in Cologne, Germany, on 27-28 June 2017. Risking a glance at the future of the tire industry, industry experts from all over the world will come together to discuss technologies, systems, and strategies.

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