TTC@home 2021 brings THE TIRE COLOGNE to the screen

Next year, THE TIRE COLOGNE will be held as a hybrid event for the first time. The EXTRA EDITION 2021 will begin on May 18 and will run for three days in two parallel, interconnected formats that offer exhibitors and visitors a whole new world of possibilities.

In addition to the familiar - albeit much more compact - presence trade fair, the innovative TTC@home will celebrate its premiere. As a digital trade fair, it brings THE TIRE COLOGNE to screens all over the world and provides the industry with the best possible virtual networking opportunities despite the Corona pandemic. TTC@home offers exhibitors the possibility to present their solutions to a broad audience, thereby tapping into new target groups. As a visitor, you can either watch the featured content such as panels live or view it on-demand whenever you have the time.

Information and interaction galore

From fireside chats and presentations to the Virtual Café, there is something for everyone. Various areas offer numerous opportunities for exhibitors and visitors to gain information and socialize. The central Show Area is divided into two areas: SHOWROOM and SHOWFLOOR.

• SHOWROOM: This is where you will find the exhibitors' interactive profiles and a link to the individual content they provide - from images and written information to video content and participation in digital events. You can also use SHOWROOM to network directly. All exhibitors participating in the presence fair will receive a basic digital package free of charge.
• SHOWFLOOR: SHOWFLOOR is a kind of digital trade fair catalog: It contains a complete overview of all exhibitors with various search functions (alphabetical listing, segments and/or product groups, countries, function of contact persons).

TTC@home offers the best opportunities for effortless networking, as content on products and companies can be accessed at any time - even after the trade fair is over. Special networking functions enable chats with up to 10 people and the possibility to take part in digital meetings or virtual masterclasses, facilitating the deepening of old or new contacts. This is also supported by the innovative Discovery Graph tool, which visualizes all participants and their connections, allowing you to contact specific people. At the same time, these possibilities create a sustainable community platform that focuses on the needs of the tire industry and will continue to exist beyond THE TIRE COLOGNE 2021.

The detailed content for TTC@home is currently being developed. You can always find the latest news and further information on our homepage.

Will you be there when the tire industry takes the next big step towards digitalisation? Then secure your stand space at the fair now! Register now