Cologne: 04.–06.06.2024 #thetirecologne

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE

TIRE STAGE: Raising the curtains for new impulses

18 May 2022

From 24 through 26 May, THE TIRE COLOGNE once again provides new stimuli for the tire and wheel industry: as the industry’s leading trade show and a forum for personal exchange, combined with an event programme that lets visitors experience trends and topics hands-on.

The heart of the event is the

in exhibition hall 6. Here, the focus is on sustainable strategies and concepts for fleet management, waste disposal and recycling as well as on digital transformation. The programme will be streamed live. Furthermore, all sessions will be made available as video on demand at the
’s website.

Find all highlights of the TIRE STAGE here

: 24.05.2022 – 14.00-17.00 p.m.

At the forum for fleet managers and workshop operators, keynotes and panel discussions will provide information on current developments such as digitalisation and sustainability.

TIRE Recycling Forum
: 25.05.2022 – 12.00-13.20 p.m. and 13.40-15.00 p.m.

Sustainability shapes the tire industry’s future. The two central topics are highlighted in the sessions of the TIRE Recycling Forum: the role of recycling in production processes, and new developments in recycling technology.

Procurement, Sales, and Customer Communication – how digital is the tire trade?
25.05.2022 – 15.30-16.15 p.m.

Where do things stand in terms of digitalisation of the tire trade? What already works – and what still needs to improve? The panel discussions participants will be attempting an inventory check.

Commerce and urbanity in transition
: 25.05.2022 – 16.30-17.30 p.m.

What will we roll through the city on in future?
26.05.2022 – 12.00-12.45 p.m.

Climate change, resource protection, and modern lifestyles place new demands on sustainable urbanity. What opportunities dos this present for the tire trade, and how can the industry as a whole contribute? These are the issues Stefan Schridde will be addressing in his keynote speech.

Don’t miss it!

Book your ticket to THE TIRE COLOGNE 2022 now