Cologne: 04.–06.06.2024 #thetirecologne

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Special Area Digital Reality at TTC 2018: The Future has already begun

20 Nov 2017

Digital Reality sketch of the area in the exhibition hall

The digital transformation is changing the tire business drastically and has already seized the whole industry. This raises many questions: How does digital transformation change the business? Which impact do Industry 4.0 and the Internet of Things already have on production processes? What do terms such as Connected Mobility and Predictive Maintenance mean? And how does the digital transition impact the trade and service sectors?

With the special area "Digital Reality", THE TIRE COLOGNE 2018 offers a comprehensive forum for these questions as well as a platform for current trends and innovations, for lectures and lively discussions with experts from industry and trade. On modular topic-specific islands, small and large companies show their current market solutions. Experts from all over the world will bring exclusive insights and valuable know-how to Cologne and present their best cases. Their panels will be available via live stream so that viewers will be able to follow them, no matter where they are located. Moreover, there will be a lounge where exhibitors have the opportunity to deepen and discuss certain topics with their guests.

On the special area "Digital Reality", you will find the following topic-specific islands:

  • E-commerce
  • Smart Services / Data Management
  • Driver Assistance Systems
  • Customer focus