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10 good reasons to visit THE TIRE COLOGNE

29 Mar 2018

Keyvisual with Date 2018

It's almost over - look forward to exciting new products and good business at THE TIRE COLOGNE. Are you still undecided? Here we have 10 reasons why a visit to the leading trade fair for the tire industry is a real must.

  • ... because THE TIRE COLOGNE gets your business rolling. More than 600 exhibitors and brands - and one goal: to offer you the best solutions for successful business
  • ... because you will find everything under one roof here on 70,000 m². Discover the entire range of products in the tire industry: all brands and innovative solutions for tires, wheels and trade, workshop and automotive services as well as retreading and recycling.
  • ... because you only get an overview of the entire industry here. Clear segmentation and a smart hall layout: Here you will quickly find everything you are looking for.
  • ... because this is where the who's who of the industry meets. On board in Cologne: all major international exhibitors, including the industry's top ten.
  • ... because there is no better place for successful networking. Look forward to profitable discussions with potential customers and partners in a pleasant, communicative atmosphere - and expand your network.
  • ... because you will experience exclusive insights and exciting innovations here. Our high-quality trade fair and congress programme offers you real added value: with presentations, expert talks and lectures on all topics that move the industry.
  • ... because here you can discuss/inform yourself about the digital solutions of the present and the future. Benefit from the latest know-how in e-commerce, smart services, driver assistance systems and customer service.
  • ... because tyre recycling is a round thing here. New products, new technologies and processes: The new platform illuminates tire recycling in all its facets.
  • ... because our trade fair services make your visit to THE TIRE COLOGNE so pleasant. Take advantage of our diverse services for travel, accommodation and entertainment. Soon you will be able to access our trade fair services anywhere with our THE TIRE COLOGNE mobile app!
  • ... because Cologne is also always worth a visit. Look forward to the cathedral, varied gastronomy and a delicious Kölsch beer.

The Recycling Forum at THE TIRE COLOGNE 2018 at a glance

4 May 2018

Keyvisual with claim Recycling Forum

This special area is organized by the "Retreading Business" and "Tyre & Rubber Recycling" trade magazines, which are among the most important global media in the industry.

We have listed all days of the Recycling Forum for you and show you which topics are in focus on which days and which speakers will participate in the corresponding topic session. A total of nine sessions will present current trends, new technologies and specialist topics. For each session there will be three speakers on site, who will give an exclusive and exciting insight into the respective topic. They will then be available for questions and discussions.

An impressive fact: products made from recycled tires are presented on the special area. All this promises an impressive exhibition of the recycling industry. If you too would like to experience the best experts live on site, receive exclusive answers to the most important questions and be informed about the latest trends and innovations at the premiere of the Recycling Forum, take the opportunity and come by personally!

Tuesday, 29 May
Sessions 1 - European Market Overview
10:30–11:30 a.m.
Speaker: Ewan Scott (Tyre and Rubber Recycling), Daniele Fornai (Ecopneus) and Jean-Pierre Taverne (ETRMA), Peter Taylor (TRA).
Sessions 2 - European Market Overview
12:00 noon – 1:00 p.m.
Speaker: Robert Weibold (Robert Weibold GmbH), Roberto Perez (Signus) and Arihant Singhi (Gemini).
Sessions 3 - Markets and Technology
2:30–3:20 p.m.
Speaker: Juri Salvadori (Salvadori srl), Mike Hinsey (Granutech) and Stephen Murphy/ Alan Shaw (Gradeall).
Wednesday, 30 May
Sessions 4 - Global Market Trends
10:30–11:30 a.m.
Speaker: Dario Andreani (INSAMAR- Chile), David Shaw (Tyre Industry Research) and Vladislav Vorotnikov (Tyre & Rubber Recycling).
Sessions 5 - Rubber Technology and Recycling
12:00 noon – 1:00 p.m.
Speaker: Fredrik Olofsson (Scandinavian Enviro Systems), Chris Norris (Artis) and Sonia Sonia Megert-Marshall (TRS).
Sessions 6 – Crumb Rubber – An Update
2.30–3.30 p.m.
Speaker: Daniele Fornai (Ecopneus), Luis de Leon (Cirtec) and Stephan Rau (WdK).
Thursday, 31 May
Sessions 7 – Environmental Impacts
10:30–11:30 a.m.
Speaker: Dario Andreani (Sustrend), Wilma Dierkes and another Speaker.
Sessions 8 – Future Challenges for the Tyre Recycling Industry
12:00 noon – 1:.00 p.m.
Panel discussion by ZARE:
Moderator – Yorick Lowin (BRV), Hanna Schoeberl (Kurz Karkassenhandel),

Dr.-Ing. Stefan Hoyer (Research Field Extrusion Technologies and Recycling),

Danny Schwalbe; MRH Mülsener Rohstoff- und Handelsgesellschaft mbH.
Sessions 9 – Rubber Technology and Recycling
2:30–3:30 p.m.
Speaker: Martin von Wolfersdorff – (Wolfersdorff Consulting), Sam Visaisouk – (Tyromer) and François Baratin (Phenix).
Friday, 01 June
Sessions 10 – Product Forum – Retreading
10:30–11:30 a.m.
Moderated by David Wilson (Publisher Retreading Business)
Sessions 11 – Product Forum – Tyre Recycling
12:00 noon – 1:00 p.m.
Moderated by Ewan Scott (Editor Tyre & Rubber Recycling)

FUTURE TIRE CONFERENCE 2017: A Glance at the Future of the Tire Industry

27 Apr 2017

Future Tire Conference 2017

The tire industry is constantly evolving. The future success of market players will still depend on their capability to streamline their efficiency, quality, and safety. To focus future requirements now, industry leaders and decision-makers will get together in Cologne in order to discuss and analyse technology and market developments that are shaping the future of the tire industry.

The key focus lies on advances in tire-plant automation, the impact of connected smart cars on tire design, the implementation of smart supply chain and logistics solutions, and real-time data analytics for the creation of more efficient life cycle production. At the conference, a number of renowned experts will hold a presentation on interesting topics. Among them: Hans Martin Monyer (Head of Automation, HF MIXING GROUP): “Mixing Room Automation 4.0”, Andreas Hoell (Technical Industry Manager, SICK AG): “Track and Trace“, Shibu George (Head-Project (Electrical ), Apollo Tyres Ltd): “Automation: The era of innovation in smart factory manufacturing“

Conference attendees will therefore gain an extensive insight into the future of the tire industry. In order to be up to date with latest developments, they will learn more on alternative components and sustainability, meet industry experts and extend their professional network.

Drive & Action: Take off at THE TIRE COLOGNE

25 May 2018

Drive & Action

Look forward to an extraordinary programme presented by FALKEN, SYRON TIRES and the motorcycle show Horst Hoffmann.

Spectacular stunts and uncompromising driving skills ensure top-class entertainment. And those who want to get a taste of the world of Formula 1 can try the tyre changing simulator – and then recharge their batteries in our catering area. Don't miss!

11:30 a.m. – Motorcycle Show Horst Hoffmann 12:00 p.m.- SYRON TIRES Drift Show 12:30 p.m. - Motorcycle Show Horst Hoffmann 1:00 p.m. - SYRON TIRES Drift Show 1:30 p.m.- Motorcycle Show Horst Hoffmann 2:00 p.m. - SYRON TIRES Drift Show 2:30 p.m. - Motorcycle Show Horst Hoffmann

11:30 a.m. - Motorcycle Show Horst Hoffmann 12:00 p.m. - FALKEN Drift Show 12:30 p.m. - Motorcycle Show Horst Hoffmann 1:00 p.m. - FALKEN Drift Show 1:30 p.m. - Motorcycle Show Horst Hoffmann 2:00 p.m. - FALKEN Drift Show 2:30 p.m. - Motorcycle Show Horst Hoffmann

Special Area Digital Reality at TTC 2018: The Future has already begun

20 Nov 2017

Digital Reality sketch of the area in the exhibition hall

The digital transformation is changing the tire business drastically and has already seized the whole industry. This raises many questions: How does digital transformation change the business? Which impact do Industry 4.0 and the Internet of Things already have on production processes? What do terms such as Connected Mobility and Predictive Maintenance mean? And how does the digital transition impact the trade and service sectors?

With the special area "Digital Reality", THE TIRE COLOGNE 2018 offers a comprehensive forum for these questions as well as a platform for current trends and innovations, for lectures and lively discussions with experts from industry and trade. On modular topic-specific islands, small and large companies show their current market solutions. Experts from all over the world will bring exclusive insights and valuable know-how to Cologne and present their best cases. Their panels will be available via live stream so that viewers will be able to follow them, no matter where they are located. Moreover, there will be a lounge where exhibitors have the opportunity to deepen and discuss certain topics with their guests.

On the special area "Digital Reality", you will find the following topic-specific islands:

  • E-commerce
  • Smart Services / Data Management
  • Driver Assistance Systems
  • Customer focus

Three questions for ... Michael Saitow, SAITOW AG

25 Apr 2018

Michael Saitow, CEO of SAITOW AG

Mr. Saitow, do you think that retail companies still have a need for optimisation when it comes to digitization?

“It's all in the mix! A website alone is not enough, multi channelling is key. Apart from having your own website, you should also be active on social media. In addition, the internal processes have to be able to keep up. Nowadays everything has to happen on a smartphone or tablet, including customer contact.”

How do you see the development of digitisation and digital transformation in your industry?

“Companies are currently facing considerable challenges due to digitisation. Mainly they complain about high price competition by sellers on the Internet. There is room for improvement in the hiring of staff and the acquisition of new customers as well as in the purchasing processes, but most dealers still lack the necessary resources for this. The results of a survey have shown that less than 20 percent have a corresponding ideal business model.”

How do you think an ideal retailer should react to the change posed by digitisation?

“Ideally, a retailer should have its own Internet website and be active on social media on a regular basis as continuity is of utmost importance. And don’t forget the internal processes, which of course also have to keep up.”

SAITOW AG is an internationally operating IT company with 300 employees at several European locations. The core business includes the production, distribution and operation of e-commerce systems. The development of software, web applications and online platforms has been part of the company’s daily business for 15 years. SAITOW AG processes more than 100,000 transactions via its server every day and is trusted by around 75,000 customers., a division of SAITOW AG (Kaiserslautern), is the largest marketplace in the tyre industry with around 2,000 suppliers throughout Europe. It is also a supporting member of the BRV.

Are you ready for THE TIRE COLOGNE?

27 May 2018

View from Köln Sky on skyline of Cologne

o make your visit to the mega-event of the tire industry a complete experience, we have compiled all the important information about the trade fair for you

  • 65,700 m² exhibition space (gross), 600 exhibitors and brands and the entire range of products and services for tires, wheels and trade, workshops and automotive services, retreading and recycling: Our virtual sightseeing flight and the hall plan provide orientation of what you can find where.
  • Use THE TIRE COLOGNE for your networking and make your business contacts clear even before the fair starts - quite simply via our Matchmaking365.
  • Are you looking for information on specific exhibitors, products or events? Would you like to create a personal trade fair plan? Just go with THE TIRE App.
  • From car rental to train connections. More information and services about THE TIRE COLOGNE can be found in our FAQ.
  • And where to go after the fair? You will find the best tips and addresses in our guide to the trade fair city of Cologne.

Enjoy your stay and look forward to an exciting trade fair full of innovations and inspiration for your business.

All-round success: THE TIRE COLOGNE 2018

8 Jun 2018

Entrance area with visitors of The Tire Cologne North entrance of Koelnmesse

It is not only the figures that give cause for joy.

"The performance was excellent," sums up Katharina C. Hamma, Managing Director of Koelnmesse. "The quality of the visitors, the event concept, the new orientation and the generous range of halls at the Cologne location were convincing all along the line. The central business platforms of THE TIRE COLOGNE were innovations and products from the segments tires and wheels, automotive services and workshop supplies, tire retreading as well as the recycling and disposal of used tires. In addition, the new topics of digitisation, recycling and fleet management as well as the international congresses "Global Retreading Conference" and "Future Tire Conference" provided new sustainable ideas, emphasizes Stefan Helm, Chairman of the Board of the German Tire Trade and Vulcanisation Trade Association (Bundesverband Reifenhandel- und Vulkaniseur-Handwerk e. V.), (BRV) in his conclusion.

And what do the visitors say? For them, too, the tire show was a complete success: in a survey, more than 80 percent of them were very satisfied. More than 90 percent would recommend THE TIRE COLOGNE to business friends. How did you experience THE TIRE COLOGNE 2018? Will you be back in 2020? And would you also recommend the visit to business friends? Mark the date for the next THE tirE COLOGNE in your calendar now!

THE TIRE COLOGNE: Three questions to Sven Müller, Schrader Performance Sensors

21 Aug 2017

Sven Müller, Sales Manager Aftermarket Europe, Schrader Performance Sensors

1. How is the current market situation in your industry?

All in all, our market situation is really positive. Similar to the tire and rim industry, as a manufacturer of tire pressure control systems we also benefit from a boom in the registration of new vehicles or circumstances as tightened regulations on the use of winter tires. Still, our market segment is very competitive – but anything else would be much less exciting.

2. How do you prepare your exhibition appearance?

We’re already busy preparing for TTC. As always, we’re planning a booth that is characterized by its very international approach – focused on the global aspects of our business and with a high number of staff from different countries. As the world market leader in our segment, we want to set benchmarks and keep our visitors and customers up to date on trends and innovations, so prepare for surprises.

3. What do you expect from THE TIRE COLOGNE?

First and foremost, we’re hoping for a very inspiring and much frequented trade show in the heart of Cologne. We look forward to good infrastructure and logistics as well as to a very nice atmosphere for both exhibitors and visitors in the city on the banks of the Rhine. In addition, we have very high expectations as to the organisation of the trade show and anticipate a record number of visitors, hopefully with both a strong regional and international share. The Tire Cologne has the best basis for becoming the industry’s leading trade show, thus offering many interesting chances and possibilities for exhibitors and visitors alike.

#B-SAFE4BUSINESS: How THE TIRE COLOGNE 2021 ensures your secure trade fair experience

9 Nov 2020


From May 18 to 21, 2021, Cologne will once again become the center of the international tire industry. THE TIRE COLOGNE starts into the future with an EXTRA EDITION in a new hybrid format. With the combination of a compact presence fair and the specifically developed digital platform TTC@HOME , it creates the ideal conditions for a dynamic re-start and enables exhibitors and trade visitors from all over the world to exchange ideas and do business safely - face-to-face in Cologne or digitally.

Secure exchange and successful networking on site in Cologne

Even in times of Corona, the presence event allows for relaxed encounters and successful networking. Koelnmesse provides for this with its own hygiene and safety concept. #B-SAFE4BUSINESS was developed in accordance with the requirements of the Corona Protection Ordinance of the State of North Rhine-Westphalia and in close cooperation with the Cologne authorities. The concept comprises four complementary packages of measures for a safe trade fair experience.

  • SHOW SAFE contains exhibitor guidelines for exhibition stands and business contacts: from limiting the size of stands to a maximum of 150 m2 to avoiding hand-shaking.
  • VISIT SAFE assures consistent implementation of the rules of hygiene on the exhibition grounds: with disinfection, mouth-and-nose protection, adequate ventilation and contactless paths.
  • MEET SAFE ensures risk-free encounters: through a limited number of participants, enlarged areas, safety distances and optimized entrance and exit management.
  • STAY SAFE includes all measures for a safe day at the fair: online ticket sales, participant registration, digital signage systems as well as rules for events and catering.

"We know that personal contact is the heart of every trade fair. That's why we do everything we can to ensure the safety of our exhibitors, visitors and partners in the best possible way. Whether live on site or digitally - we are already looking forward to our industry meeting," emphasizes Ingo Riedeberger, Director of THE TIRE COLOGNE.

Plan your visit now or secure your stand space - without risk, with a free cancellation period until January 31, 2021. Register online now!

3 questions for … Volker Nitz, Administrator of The Danish Tyretrade Environmental Foundation

8 Jan 2020

3 questions for … Volker Nitz, Administrator of The Danish Tyretrade Environmental Foundation

What do you think the tire trade is currently doing right for a better future?

Being an “environmental freak” has turned into a positive label – almost a seal of quality – with consumers, organisations, politicians and the media in particular. This is especially true for the Nordic countries where green sustainability and respect for the environment are ingrained in almost every level of daily life.

Taking responsibility for our ecosystem and setting the foundation for green mobility has also become a focal point for the tyre industry. Premium tyre manufacturers are supporting it through improving their development and production. The search for new and sustainable materials while ensuring long duration and best performance are key issues for the industry. This not only reduces the environmental footprint but also gives the end-users the best value for money. In the transport sector, the reduction of CO2 emissions is an important factor, and the tyre industry is supporting this effort, too. Efficient tyre management, low rolling resistance and high retreadability of tyres are contributing in a positive and significant way – if customers buy the right quality products, that is.

Which sectors or companies should a specialist tyre retailer take as an example when it comes to setting up for the future?

In general, the tyre industry is very driven and foresighted. It develops its products according to the demands of the automotive industry and its customers and is supporting the retailers in many ways and various areas.

However, retailers and customers are very different from country to country, and for this reason, is it impossible for me to give an overall recommendation on the matter. Nevertheless, it is rather clear to me that customer relations, management, and service will remain a vital success factor for the industry. Convenience for both end-consumers and professional clients is getting more and more important as leisure time and efficiency are highly valued. From my point of view, it’s all about the crucial basics: a close relationship with the customer, based on excellent service and good products, creates satisfaction and loyalty – and ambassadors for your brand.

What do you think is the most important thing that needs to happen in the tire industry?

I believe that the commitment to researching and developing sustainable production methods and materials, culminating in superior quality tyres, is the overall requirement. In addition, within and beyond existing EU regulations, tyre manufacturers should be committed to securing that tyres are providing the least possible negative impact on the environment. After all, they provide one of the most vital products for our mobility.


Volker Nitz

Born in, Düsseldorf, Germany, in 1961

Has been living in Denmark since 1965

23 years of experience in the automotive business, trained as Automotive Technician and graduated as workshop manager

10 years as General Manager Aftersales for Mitsubishi, Chevrolet and SsangYong in charge of dealer development and management of the aftersales area, customer satisfaction and concept development. Responsible for all technical, service and warranty related issues for 165 dealers in Denmark and Sweden.

As of January 1st 2010 –

Tyre Business Denmark - Director of the Council, organising the associations of Tyre Importers, Tyre retailers and Tyre retread manufactures in Denmark.

Administrator of• The Danish Tyretrade Environmental Foundation• The Danish Council for Tyre Safety

This is an organisational and political position where we act and guard on behalf of the members´ interests, sharing knowledge about the tyre industry and acting as a spokesperson vis-à-vis government, ministries and other public authorities.In addition, Volkre Nitz is the Executive Editor for the monthly magazine "Dækmagasinet" (The Tyremagazine).

Digitalisation is changing customer behaviour and thus the expectations placed on companies across all industries. How well is the tire trade prepared for this? Does it already have the necessary digital tools and qualified personnel at hand? Have trends such as RFID and autonomous driving already arrived in the tire trade?

Find out in our international research!


TTC@home 2021 brings THE TIRE COLOGNE to the screen

TTC@home 2021 brings THE TIRE COLOGNE to the screen

Next year, THE TIRE COLOGNE will be held as a hybrid event for the first time. The EXTRA EDITION 2021 will begin on May 18 and will run for three days in two parallel, interconnected formats that offer exhibitors and visitors a whole new world of possibilities.

In addition to the familiar - albeit much more compact - presence trade fair, the innovative TTC@home will celebrate its premiere. As a digital trade fair, it brings THE TIRE COLOGNE to screens all over the world and provides the industry with the best possible virtual networking opportunities despite the Corona pandemic. TTC@home offers exhibitors the possibility to present their solutions to a broad audience, thereby tapping into new target groups. As a visitor, you can either watch the featured content such as panels live or view it on-demand whenever you have the time.

Information and interaction galore

From fireside chats and presentations to the Virtual Café, there is something for everyone. Various areas offer numerous opportunities for exhibitors and visitors to gain information and socialize. The central Show Area is divided into two areas: SHOWROOM and SHOWFLOOR.

  • SHOWROOM: This is where you will find the exhibitors' interactive profiles and a link to the individual content they provide - from images and written information to video content and participation in digital events. You can also use SHOWROOM to network directly. All exhibitors participating in the presence fair will receive a basic digital package free of charge.
  • SHOWFLOOR: SHOWFLOOR is a kind of digital trade fair catalog: It contains a complete overview of all exhibitors with various search functions (alphabetical listing, segments and/or product groups, countries, function of contact persons).

TTC@home offers the best opportunities for effortless networking, as content on products and companies can be accessed at any time - even after the trade fair is over. Special networking functions enable chats with up to 10 people and the possibility to take part in digital meetings or virtual masterclasses, facilitating the deepening of old or new contacts. This is also supported by the innovative Discovery Graph tool, which visualizes all participants and their connections, allowing you to contact specific people. At the same time, these possibilities create a sustainable community platform that focuses on the needs of the tire industry and will continue to exist beyond THE TIRE COLOGNE 2021.

The detailed content for TTC@home is currently being developed. You can always find the latest news and further information on our homepage.

Will you be there when the tire industry takes the next big step towards digitalisation? Then secure your stand space at the fair now! Register now


19 Feb 2018

Entrance to the press conference THE TIRE COLOGNE, in the Konrad Adenauer Hall of Koelnmesse

Do you have an ingenious idea that makes tires, wheels or rims even better, more durable or extra environmentally friendly? Have you developed a future-oriented retail concept or an innovative service? An intelligent solution for workshops, tire recycling or retreading? Then you should apply for one of the CREATIVITY AWARDS by THE TIRE COLOGNE.

The awards recognize innovations in the sectors of "Industry" and "Trade". The tire industry is characterised by a variety of challenges: in particular, digitisation, increasing environmental requirements and fierce competition. In order to succeed in this environment, creative ideas are needed in the areas of product development, service, sales and retail. Such innovations not only drive the success of companies, they also give new impetus to the entire industry and secure is future.

To honor outstanding best practice examples, the BRV (German Tyre Retail and Vulcanisation Trades Association), together with THE TIRE COLOGNE and other partners, has launched the CREATIVITY AWARD. The CREATIVE AWARD Industry is awarded by the BRV and THE TIRE COLOGNE, while the CREATIVITY AWARD Retail is aimed at tyre specialist, wholesalers, and concept developers as well as service partners and suppliers to the tire trade. The international tire manufacturer HANKOOK is the conceptual partner and exclusive sponsor for this award. The CREATIVITY AWARDS are awarded in the following areas:

  • INNOVATION OF THE YEAR - for the successful introduction of a product or service with a high degree of innovation
  • BEST GREEN IDEA - for sustainable concepts that are exemplary in terms of economy, eco-balance and social responsibility
  • BEST FUTURE IDEA - for a product or service that can serve future business areas or generate new demand.

The CREATIVITY AWARD will be awarded on the eve of the fair on May 28, 2018 and is endowed with a prize money totalling 12,000 Euros. The winners will also be published in press releases by the fair as well as in social media.

In addition, they can use the awards for advertising purposes to further sharpen their profile. All THE TIRE COLOGNE exhibitors can apply for the awards. Good luck!

What moves the tyre industry? The latest study by THE TIRE COLOGNE provides answers.

7 Oct 2019

Research Special for the THE TIRE COLOGNE

What moves the tyre industry? The latest study by THE TIRE COLOGNE provides answers.

As the leading platform for the tyre and wheel business, THE TIRE COLOGNE is an important driving force for the entire industry. The fair now underlines this claim with a current study on the most important challenges for tyre dealers in five European core markets.

"We see it as our task to create relevant content that offers our exhibitors and visitors genuine added value," emphasises Ingo Riedeberger, Director of the THE TIRE COLOGNE at Koelnmesse. "This is why we are conducting a well-founded study to identify the topics that move our industry the most. With the knowledge gained from this, we can provide valuable impulses. At the same time, we use the insights to gear our congress and event programme even more strongly to the needs of our customers".

THE TIRE COLOGNE conducted the study together with IFH Cologne. The tyre trade in Germany, Great Britain, Italy, France and Poland was asked about the relevance of topics such as digital marketing, data management in the workshop, personnel recruitment and employee training. It was found, for example, that for 83 percent of those surveyed in Germany digitisation is of great relevance for the development of their business. 82 percent report that they have problems finding qualified personnel - 61 percent were therefore unable to fill a position.

The complete results of the study will be presented at the international trade press conference of THE TIRE COLOGNE on October 10, 2019 and subsequently published on the website. Selected topics will be discussed in detail at the trade fair from 9 to 12 June 2020 in expert forums, industry talks and networking events. Stay tuned!

From 10 October you can find out more about the most important topics and developments for the tyre industry!

Live on-site and online: The THE TIRE COLOGNE 2021 & TTC@home

27 Oct 2020

The TIRE COLOGNE 2021 & TTC@home

THE TIRE COLOGNE - EXTRA EDITION 2021 starts on May 18, 2021 and will be the center of the (en)tire industry for three days. Especially in times like these, there is a great need for exchange and networking. For this reason, THE TIRE COLOGNE will take place in two parallel, interconnected formats that offer exhibitors and visitors a multitude of new opportunities.

THE TIRE COLOGNE on-site: compact and focused

THE TIRE COLOGNE on-site will be taking place in a more compact format than usual in Halls 7 and 8 and feature a focused event programme. The booth spaces are limited to a maximum of 150 m²; flexible meeting rooms are available in the "Lead Café". To ensure safe and successful networking, Koelnmesse is relying on its own hygiene and safety concept: #B-SAFE4BUSINESS was developed in accordance with the requirements of the Corona Protection Ordinance of the State of North Rhine-Westphalia and in close cooperation with the authorities. The measures in the areas of SHOW SAFE, MEET SAFE, STAY SAFE and VISIT SAFE interlock seamlessly and allow for relaxed interaction on-site.

TTC@home: Digital networking for the entire industry

At the same time, exhibitors and trade buyers from all over the world can also digitally partake in THE TIRE COLOGNE: the online format TTC@home supplements the presence event. Its base is a digital platform developed by Koelnmesse which was already successfully used at DMEXCO, the largest European trade fair for digital marketing & advertising. Companies can introduce their products in the exhibitor showroom, present content on products and enterprises in digital panels or conferences to a group of interested parties, and use special networking functions to deepen their knowledge in chats or digital meetings. In addition to a variety of other tools, TTC@home also supports the targeting of new visitor groups and serves as the foundation of a sustainable community platform that will last beyond THE TIRE COLOGNE 2021. All exhibitors joining the event on-site will receive an additional basic digital package free of charge, enabling them to communicate with industry participants from around the world in addition to their personal networking in Cologne. The digitalisation of the tire industry is on the way - and THE TIRE COLOGNE 2021 with TTC@home is the next big milestone. Secure your booth space in Cologne now - without risk, with no charge for cancellations until January 31, 2021. Online registration - register now!

Asia's Largest Tire Fair Features Top-Class Exhibitors

21 Mar 2017

Tyreexpo Asia 2017

The Tyrexpo Asia takes place in Singapore

In recent years, the tire industry has grown strongly and offers manufacturers and producers great opportunities in the market – both regionally and globally.

Tyrexpo, which takes place every two years in Singapore, provides the industry with a platform for exchange, brings together manufac-turers, customers and decision-makers, helping to make the most of the great market potential. The fair specifically addresses tire producers and interested parties from the four most important regions of the world - India, Europe, Africa and South-East Asia.

In order to place the relevant information on THE TIRE COLOGNE and its trade fair concept in all important markets on a sustained basis, the fair is working closely with Tyrexpo. The cooperation includes joint direct marketing campaigns to address potential suppliers and trade visitors as well as the promotion of the respective trade fair on the event websites. In addition, both fairs will be pre-sent at the other event with an information booth.

Tyrexpo Asia will start on Tuesday, March 21st, and ends on Thursday, March 23rd. In the exhibition halls of the Singapore Expo, more than 300 high-caliber exhibitors from 25 countries await the trade visitors of the event, which is now held for the 11th time and organized by SingEx Exhibitions. At the trade fair for the tire business, retreading and workshop equipment, well-known companies such as Stamford Tyres (Singapore), Elgi Rubber (India), Qingdao Double Star and Linglong Tyre (both China) as well as Maxrubber Industries (Malaysia) will present their products on a record area of 15,000 square meters.

Over 5,000 visitors from more than 100 countries came to Tyrexpo Asia last year - a figure that is likely to be surpassed this year. Parallel to the Tyrexpo Asia, the World Rubber Week and the World Rubber Summit will take place again this year. In addition, the Tyrexpo Asia organizers offer an accompanying program consisting of workshops and seminars on certifications, inspections, storage systems and sustainability. Trade professionals and buyers can look forward to a wide range of products, equipment and accessories as well as a comprehensive range of services and solutions.

The team of THE TIRE COLOGNE will also be in Singapore with its own booth (booth 2H40). Visit us and have a look yourself!

Looking back on the TIRE Fleet Day - powered by THE TIRE COLOGNE

21 Jun 2019

Busy on Tire Fleet Day.

The shortage of skilled personnel, digitisation and interface problems between system providers - these were the main topics of the first TIRE Fleet Day. Numerous fleet managers as well as renowned tyre manufacturers and dealers used the event for a lively exchange and made the TIRE Fleet Day on May 28 a complete success.

How can I optimise my vehicle fleet in view of rising cost pressure and increasing digitalisation? Where can innovative technology and new services reduce costs? How can I make tire management and breakdown service more efficient? Answers to these and many other questions were provided by the stimulating keynote speeches and workshops at the TIRE Fleet Day, which Koelnmesse organised together with ETM-Verlag and the Bundesverband Reifenhandel und Vulkaniseur-Handwerk (BRV).

More than 90 trade visitors benefited from significant new insights and impulses for their business. The focus was on two topics in particular: increasing digitalisation and the resulting interface problems between the systems, as well as strategies to counter the shortage of skilled workers. They provided plenty of material for discussion and encouraged constructive cooperation. In a joint "trilogue", the participants worked out solutions to the challenges the industry is facing.

The result: a successful and informative event with valuable new findings for the entire tyre industry - and last but not least an excellent platform for exchange and business networking with important players.

This way, the outcomes and discussions of the TIRE Fleet Day provide the perfect basis for further deepening the subject of fleet management. As in 2018, the TIRE Fleet Lounge at THE TIRE COLOGNE 2020 will once again be a point of contact for the industry, building on the theme of the TIRE Fleet Day and providing interested parties with information on current challenges and opportunities.

Further information on this year's TIRE Fleet Day is available at Eurotransport .

Hands on: Tire service for commercial vehicles

18 May 2018

Reifenmontage Skizze

At THE TIRE COLOGNE you will experience what moves the industry: from megatrend digitisation to the latest technologies for tyre recycling.

Our Digital Reality, Recycling Forum and Fleet Lounge theme areas make the leading trade fair for the tire industry a complete success. Practice is not neglected either: You can find out everything about the handling of commercial vehicle tyres in the special tyre service section. Visitors of THE TIRE COLOGNE will be able to see demonstrations on three different commercial vehicle tyre fitting machines in Hall 8 - a perfect opportunity to learn everything important first-hand directly from the professionals!

The German Tire Trade and Vulcanizing Trade Association (BRV) and the German Rubber Industry Association e.V. (wdk) are joining forces for this action - more competence is not possible! The mounters have a lot on their plate at THE TIRE COLOGNE: and demonstrate six different and particularly demanding dimensions of assembly. Of course with the different RDK systems. During assembly, all visitors have the opportunity to look over the fitters' shoulders. So that all interested parties can follow every assembly step and the work of the fitters on site, the assemblies are broadcast live on screen and moderated at the stand.

In addition to this, the joint trade fair appearance also allows for sufficient space and time to enter into discussion, talk shop and exchange expert tips. In order to also be able to convey the importance of the correct mounting utility vehicle tires to visitors in an entirely practical manner, exhibits with mounting errors can be viewed at the stand. The BRV/wdk joint stand in Hall 8 will be realised with the generous support of the following partners:

  • Ahcon
  • ASA
  • Ateq
  • Bartec
  • Bridgestone
  • Butler
  • Continental
  • Corghi
  • Daimler
  • Giuliano
  • Goodyear
  • Hofmann
  • Huf
  • Kraiburg
  • Mefro
  • Michelin
  • Prometeon
  • RTS
  • KVB
  • Schrader International
  • Scholz
  • Stahlgruber

#TTConTour: International Networking at Autopromotec 2019 in Bologna

20 May 2019

TTConTour at autopromotec

What does THE TIRE COLOGNE actually do outside of trade fair hours? Using the time to get to know new partners, to meet existing partners and to strengthen and expand the international network. From now on we will report regularly on our activities under the title "#TTConTour". The starting point is Autopromotec 2019 in Bologna: from 22 to 26 May 2019 we will participate when the world of the automotive aftermarket comes together in the home of major Italian motorsport brands.

Autopromotec 2019 will focus on new mobility needs such as self-propelled and networked vehicles or shared mobility and their effects on the aftermarket. This year’s focus: Workshop tools, tires and tire accessories, spare parts and automotive service. Similar to Autopromotec 2017, THE TIRE COLOGNE will once again be involved in its international networking and participate with its own stand - to provide trade visitors and exhibitors with a point of contact for information and service. Autopromotec takes place in Bologna every two years. It is the international platform for industry, manufacturers, customers and decision-makers in Italy. More than 100,000 visitors and 1,599 exhibitors from 53 different countries attended the last Autopromotec. The exhibition area of 158,000 square metres (30,000 of them outdoors) offers a top-class setting to make new contacts and exchange information internationally – which is why THE TIRE COLOGNE will participate.

The THE TIRE COLOGNE team will have its own stand in Hall 20 (Stand A 51) and is looking forward to your visit!

THE TIRE COLOGNE: Three questions to Yorick M. Lowin

4 Apr 2017

Yorick M. Lowin, managing director of the Federal Association of Tire Dealers and Vulkaniseur-Handwerk e. V. (BRV) in Bonn, Germany

Please introduce yourself shortly.

My name is Yorick M. Lowin, I am forty years old, married, and father of two children. Since January 1, 2017, I am the managing director of the Federal Association of Tire Dealers and Vulkaniseur-Handwerk e. V. (BRV) in Bonn, Germany. In the summer of 2017, when our CEO Peter Hülzer retires after three decades, Hans-Jürgen Drechsler and I will take over the management of our association. Originally, I am a commercial lawyer and have already worked in leading positions for trade associations in other sectors before starting at BRV.

What are your expectations for THE TIRE COLOGNE?

For me, the premiere of the TTC will also be a premiere of a tire industry fair. I expect and believe that the TTC will be the new leading trade fair for the tire industry. The present registration status confirms this expectation. The Koelnmesse has played a key role in this: It has proven in the past that they are capable of continuously developing fairs through its international and professional presence on one of the world's biggest exhibition areas, opening up new markets as well as new target groups.

What future challenges does the BRV currently face?

The future challenges of the BRV arise from the challenges of the industry: The average driving performance of the Germans decreases as a result of a change in mobility, the quality of the product 'tire' is steadily improving, thus the operating life increases. The market is saturated. There is a strong displacement competition. Driven by this insight, companies are trying to specialize or expand their classic service portfolio. Today, the one-stop-service concept is often taken up: In addition to the core business of 'tires', the 'car service' is also a second stand. In turn, car repair shops are increasingly focusing on the 'tire' business segment besides their core business. In my opinion, it’s a very important task of the BRV to accompany and support our current and future members in this change of their service offers while always keeping an eye on our core competency 'tires'.

In your eyes, what are the benefits of a trade fair which is clearly focussing on the tire industry?

Tires are high tech products that are constantly undergoing further development. Also, their handling in terms of montage, maintenance and upkeep is getting more and more demanding. Since tires are safety-relevant components, they have to be absolutely reliable as they bring all elaborated safety features of a car “onto the road”. In that regard, to me, it’s obvious that the tire industry needs THE TIRE COLOGNE as an international platform. For exhibitors and visitors, it will be the new meeting point for driving future directions as well as for discussing the industry’s challenges, trends and best practices.

THE TIRE COLOGNE 2021: Even more opportunities for your business

THE TIRE COLOGNE 2021: Even more opportunities for your business

With the Extra Edition 2021, THE TIRE COLOGNE continues to drive the digitisation of the tire industry forward. As a combination of a presence trade fair and the digital TTC@home, it provides a reliable international platform for exchange, networking and successful business even in times of Corona. The hybrid concept offers exhibitors distinct advantages: a much wider reach and the chance to reach new target groups - even beyond the event itself.

Even in the face of the COVID-19 pandemic, the tire industry does not have to forgo personal contacts. THE TIRE COLOGNE will be hosted in 2021 as an Extra Edition, featuring an innovative mix of a compact presence trade fair from May 18 to 21 in Cologne and a digital platform. The #B-SAFE4BUSINESS hygiene and safety concept, which Koelnmesse developed in accordance with the Corona Protection Ordinance of the State of North Rhine-Westphalia and in close cooperation with the local authorities, will ensure a safe trade fair experience.

This year's THE TIRE COLOGNE 2021 will be more compact, focused and content-oriented, with the security concept providing for a limitation of the exhibition and stand areas. At the same time, the trade fair offers safe opportunities for personal exchange in the Lead Café and the Meeting Area. If you are interested in joining as an exhibitor, you will benefit from favorable, transparent conditions and attractive package solutions such as an included digital package for every exhibitor.

TTC@home: the platform for digital networking

Discover even more possibilities for presenting your solutions with the digital TTC@home, which will be, accompanying the presence trade fair. In the virtual SHOWROOM you can create an interactive profile and present your products with photos, text and attention-grabbing video trailers to a wide audience - not only to trade fair visitors, but also to interested parties from all over the world, 24/7! Your benefit: This content remains permanently available even after the trade fair. This makes TTC@home a sustainable community platform that supports your brand positioning in the long term.

You will see: networking is easier than ever with TTC@home . You can further elaborate on your products and establish new contacts at the Product Stage, in chats, digital panels, conferences and "fireside chats". We support you in this with helpful tools: for example with our Discovery Graph, a tool that visualises all participants and their contacts. For a targeted visitor approach, you can search for contact information by various filters and individual brand cards in the SHOWFLOOR. Our NEWSROOM serves as a virtual press center. In addition, we offer you a wide range of interactive advertising formats: from single banners to comprehensive advertising packages.

It's time to secure your stand space at THE TIRE COLOGNE 2021 - without risk, with free cancellation until January 31, 2021. Register online now !

THE TIRE COLOGNE: Three questions to Andreas Niegsch, Bridgestone Deutschland GmbH

18 Jul 2017

Andreas Niegsch, Bridgestone Deutschland GmbH

1. How does your company adapt itself to the industry’s current trends?

Bridgestone stands for safety, innovation and service. Two of our milestones, for example, are the Run-Flat technology and the DriveGuard – a tire that allows the driver to maintain control even after a puncture and safely continue driving for 50 miles at up to 50 mph. In addition to safety, sustainability plays an important role for us. In 2015 we were the first manufacturer to introduce a tire for a passenger car consisting of natural rubber from the guayule plant. Moreover, we developed the Ologic technology which helps reduce the fuel consumption and its related CO2 emissions. One of our goals is to be able produce all our tires, without exception, from sustainable materials by 2050. As a result, we have been listed in the Dow Jones Sustainability Index.

2. What does a successful trade fair look like in your eyes?

As the global leader of tire industry, we want to have a strong visibility at all relevant trade shows, increase awareness of our brand and stay in our customer’s minds in a positive and sustainable way. Our goal is for customers to actively engage with our brand. As an exhibitor, it is very important for us to present our new products and service concepts. Trade shows such as “The Tire Cologne” are an ideal platform for introducing our latest tire innovations to the tire specialist trade , to car service providers and workshop suppliers. It gives us the chance to elaborate on product details and answer any questions business partners or end users might have. This allows us to gain lots of insights for our divisions. In the end, a trade fair is always a valuable stress test for your sales pitch as you receive immediate and unfiltered feedback, making trade shows equally exciting and interesting for exhibitors and visitors.

3. What do you think of the fact that the target groups have been extended to new segments such as fleet management?

Fleet management plays a crucial role for us. With new tire technologies such as DriveGuard, our mobility guarantee and tires with low rolling resistance, we especially cater to the demanding requirements of fleets. In the truck sector, our cutting-edge tire pressure monitoring system supports fleet managers in the electronic control of tire pressure in real time. This extends the service life of tires, increases safety and reduces costs. The web-based fleet management software compares data and sends maintenance recommendations to the fleet manager and service provider if the air pressure of a tire falls below the tolerance. Together with further important tire data which is saved in the TOOLBOX, we can help fleets to get an exact overview of their costs and introduce improvement processes which then can be constantly tracked and checked by Bridgestone Total Tyre Care. With the Bridgestone tire pressure monitoring system – which is included in the fleet service package – customers can be sure that all vehicles in their fleet always have optimal tire pressure. We will showcase this system to our visitors at “The Tire Cologne”. And we will also highlight how the cooperation between us and our partners helps fleet managers maximize the efficiency of their fleet and minimize tire-related costs.

The TIRE Fleet Lounge

14 Mar 2018

The TIRE Fleet Lounge

The TIRE Fleet Lounge, part of the leading trade fair for the tire industry, is the first meeting place for fleet managers. Talks, discussion rounds, training sessions and plenty of networking opportunities offer exclusive industry insights and thus the best conditions for moving your business. Which tires are most suited for the fleet? How can purchasing and service costs be reduced and the service life extended? And how can minimum rolling resistance and maximum safety be optimally balanced? Managers of haulage firms, company fleets and car sharing providers have to deal with such questions.

Answers can be found at the TIRE Fleet Lounge, the meeting place for fleet managers at THE TIRE COLOGNE. The unique forum is organised by EuroTransportMedia Verlags- und Veranstaltungs GmbH in cooperation with Koelnmesse and offers comprehensive opportunities for information and networking: Theme days focus on key trends and issues in the truck, car and bus sectors. Renowned experts provide valuable insights and impulses for your business.

Tuesday, 29 May, will be devoted to truck tires. Industry experts and users will be presenting topics such as new developments, opportunities for reducing tire costs and the perfect tire management.

Wednesday, 30 May, will be dedicated to bus tires: safety versus costs, rapid breakdown assistance on the road and urban environmental issues will be the main topics here.

On Thursday, 31 May, the focus will be on the car fleet. The tire market in the passenger car business, leasing requirements with regard to tires, and practical tips will be communicated by professionals for professionals.

On Friday, 1 June, the forum will conclude with a panel discussion on new trends in the tire business. Representatives of manufacturers, retailers and trade associations will come together here.

In addition to numerous talks, visitors will find plenty of opportunities for networking and exchanging ideas in the lounge. Sitting areas and information counters will top the lounge off and invite visitors to stay. Meet the most important players in the tire business in the TIRE Fleet Lounge and use the opportunity to bring your know-how up to date!

Round Thing: THE TIRE COLOGNE Event Program at a Glance

28 May 2018

The week at THE TIRE COLOGNE at a glance

The week at THE TIRE COLOGNE at a glance

Tomorrow THE TIRE COLOGNE will start! On 65.700 square meters you will find all important players, products and services in the industry: from tires and rims to innovative workshop solutions and recycling. Our event and congress programme also offers real added value with lectures, discussions and expert talks on all topics of interest to the industry.

  • Digital Reality: Find out about innovative solutions and best practices for your digital business.
  • Future Tire Conference: The future has already begun. Discover the latest trends and technological developments.
  • Global Retreading Conference: Learn all about tire retreading at the first global conference.
  • TIRE Fleet Lounge: Meeting point for fleet managers: Don't miss the symposium for fleet managers.
  • Recycling Forum / Chain: Discover sustainable solutions for the entire recycling chain.
  • Utility vehicle tire mounting: From practice for practice: professional commercial vehicle tyre fitting at first hand.
  • Drive & Action: Experience thrilling action on the Formula 1 tyre changing simulator or during drift and motorcycle shows.

Look forward to exciting innovations, exclusive industry insights and diverse impulses for your business.

„Best International Exhibition“: Award for THE TIRE COLOGNE

7 May 2019

Award for the THE TIRE COLOGNE

Exhibitors, visitors and also the international trade press were enthusiastic about the debut of THE TIRE COLOGNE. The leading Portuguese trade magazine „automotive magazine“ has now awarded THE TIRE COLOGNE the title of best international trade fair.

Right from the start, THE TIRE COLOGNE has established itself in the club of leading international trade fairs for tires, accessories, fleet management, vehicle equipment and workshop equipment. And topping off this exciting 2018 trade fair year is the Portuguese award in the „Best International Exhibition“ category.

In order to determine the industry leader, the editorial staff of „automotive magazine“ asked industry experts about the best international trade fair. THE TIRE COLOGNE received the highest ratings and was able to prevail against renowned events such as the automechanika in Frankfurt, the Reifenmesse Frankfurt, the IAA Nutzfahrzeuge in Hanover, the Geneva Motor Show, the Paris Motor Show and the Professional Motorsport World Expo.

In his laudatory speech, Eduardo Gaspar, Editor-in-Chief of the leading Portuguese trade magazine, emphasised: „THE TIRE COLOGNE offered exhibitors and visitors excellent conditions. Already in its first year, it has not only developed into the most important trade fair for the tire business. What’s more, it has combined all important segments in an ideal way and thus set standards for other automotive trade fairs”.

„We are very pleased about this award,“ says Ingo Riedeberger, Director of THE TIRE COLOGNE, who accepted it during a festive reception on 22 November 2018. „It confirms our strategic orientation and spurs us on to further expand the next trade fair in 2020“.


11 May 2018

A racing car in the elevator waiting to race up onto the parking deck: drift driver Remmo takes us on a wild ride across the Koelnmesse exhibition grounds, where THE TIRE COLOGNE will soon be taking place for the first time. An amazing performance that delivers more than smoking tires - that's a promise. Watch the video and get a first taste of the action that awaits you at THE TIRE COLOGNE from 29.05.2018!

THE TIRE COLOGNE is looking forward to the world’s top manufacturers

5 Oct 2017

Hankook Driving Emotion

"We are pleased that Hankook has also decided in favour of participation. A wonderful signal! This means that the top ten tire manufacturers are represented in their entirety at THE TIRE COLOGNE. Cooper Tires, as the current number 11 on the world ranking list, underlines the exceptional interim balance", says Christoph Werner, Vice President of Koelnmesse. "THE TIRE COLOGNE will be the leading international industry event right from the start." Of the current "tire world ranking list", with Bridgestone, Michelin, Goodyear, Continental, Pirelli, Sumitomo/Falken, Hankook, Yokohama, Maxxis and Giti, not only the ten providers with the biggest sales, but also those international market participants following on the list (Cooper Tires, Zhongce Rubber, Toyo Tires, Kumho, Triangle, MRF, apollo, Nokian and Nexen Tire) will attend the event in Cologne from 29 May to 1 June 2018.

Successful developments in all segments

However, THE TIRE COLOGNE is not only developing exceptionally well in the tire and wheel segment. Also, the automotive services and workshop needs as well as tire remoulding and tire recycling sections are attracting an increasing number of exhibitors. Next to Hunter, the global market leader in the field of axle alignment, also the internationally renowned tool manufacturer Snap On has registered for the premiere in May 2018. Both companies will then have their booth in hall 8 of Koelnmesse, where automotive services and workshop needs will be presented on 11,000 square metres.

BRV General Assembly 2019: People and service are the keys to success

12 Sep 2019

General Meeting of the Federal Association of the Tire and Vulcanisation Trade.

How can companies in the tyre business continue to ensure successful business in the future? The answer is: with market- and customer-oriented products and services. In this, customers and employees are actually the key factors for the positive development not only of individual stakeholders, but of the entire industry. The general meeting of the Federal Association of the Tyre and Vulcanisation Trade (BRV), which acts as the organiser and conceptual sponsor of THE TIRE COLOGNE, provided valuable impulses on this subject.

"Creating quality services together with people" - that was the motto of the specialist programme at the BRV general meeting on 24 May in Hamburg. After all, qualified and motivated employees are indispensable for outstanding market- and customer-oriented services.
How can customer service be optimised? “Have the right attitude”, advises Sabine Hübner, university lecturer for Service Management. Service is not only a technical, but also an emotional topic - and attitude shows itself precisely in what we do when nobody is looking. According to her, service quality means empathy, anticipating needs and going the extra mile for the customer.

This requires competent and highly motivated employees. But with the current shortage of skilled workers, they are hard to find and not always easy to keep. During the panel discussion, the participants highlighted all facets of the topic and presented possible solutions:

  • Recruiting good trainees by help of creative concepts and attracting qualified staff through in-house training and targeted further training - this is what Gerd Wächter, Managing Director of the tyre trade cooperation TOP SERVICE TEAM KG, and Günther Ihle, Managing Director of the truck tyre retreading company RIGDON GmbH, rely on.
  • Burkhard Rehn, consultant at the trade association "Raw materials and chemical industry" (BG RCI) recommends companies to introduce an occupational health and safety management system and to communicate it clearly. "In this way, companies show that they have optimised their work processes and offer their employees optimum conditions.
  • Attorney Jan-Kai Jensen from the law firm JEP Rechtsanwälte which represents BRV explained legal aspects of apprenticeships and further training. His conclusion: "It is important to have employees on board when making decisions. This, too, is a form of appreciation and contributes to employee loyalty."

2 Mar 2018

Logo Global Retreading Confernce

A new event format celebrates its premiere at THE TIRE COLOGNE.

At the most important trade fair for the tire industry, Koelnmesse and the European retreading association BIPAVER are organising an international conference for the retreading industry. At the Global Retreading Conference, the world's most important players present their innovations. The list of speakers includes experts and representatives of international associations. The range of topics is equally broad, with lectures on new technologies and processes, political framework conditions as well as trends and best cases from global markets:

  • Ralf Frohwerk, Global Head Business Development SLM Solutions GmbH, Lübeck, Germany: Metal 3D Printing Technology (SLM) for tire mould series production
  • Stefan Dengler, Managing Director SDS Systemtechnik GmbH, Calw, Germany: The state of the art of modern tire inspection
  • Detlef Witt, Head of Global Product Management RemaTipTop AG, Poing, Germany: Solvent free tire repair systems in the retreading application
  • Tim van der Rijken, General Secretary BIPAVER and VACO, VACO, Leiden, The Netherlands: The EU retreading market and its challenges
  • Jean-Pierre Taverne, EU Coordinator End-of-Life Tyres & Circular Economy, ETRMA, Brussels, Belgium: RETREADING - A VIRTUOUS CIRCULAR ECONOMY MODEL
  • Leandro Rigon, Representative of ALARNEU, International Business Director Vipal Rubber, Porto Allegre, Brazil: The latin America’s retreading industry overview
  • Tim Hercock, President RMA, Managing Director Vacu-Lug Traction Tyres Ltd. Grantham, UK: The UK retreading market and strategies to survive as independent TBR retreader
  • Paulose Varughese, Director Midas Treads Pvt Ltd, Kottayam, Kerala, India: The development of the Indian retreading market and its chances and challenges
  • Coen Heukshorst, Sales Manager Retreading and Extrusion Solutions VMI Holland BV, Epe, Netherlands: AUTOMATION IN THE RETREADING OPERATION
  • David Stevens, Managing Director Tire Retread & Repair Information Bureau Falls Church, USA: Overview of the US retreading market and improvements in plant efficiency

Benefit from current market insights, new technological developments and use the Global Retreading Conference for successful networking.

27 Oct 2015

Briefing zur ersten Tire Cologne 2018, Konrad Adenauer Saal, Congress Centrum Nord

Even more attractive, even more international and in the heart of one of Europe‘s largest industrial hotspots:

The wheels of the tire industry will be spinning in Cologne from 29 May to 1 June 2018.

Until the fair starts, we will publish articles and news about tires, wheels and car service on THE TIRE COLOGNE blog. We will focus on issues and developments that move the industry and provide information about special topics and events at the fair.

You can find THE TIRE COLOGNE also on other social media platforms. Visit our twitter channel for relevant news and hot topics.

THE TIRE COLOGNE – the new trade show for tires, wheels and car service specialists will take place at the Koelnmesse fair grounds every two years from 2018 onwards. It brings top decision-makers and brands from all over the globe together. Exhibitors from Germany and abroad will present their innovations and solutions for tires and wheels on exhibition space spanning approx. 70,000 sqm. The segments cover the entire supply chain - from workshop supplies through to the recycling and disposal of old tires.

Raise your profile and become part of the new international industry event in Cologne.

THE TIRE COLOGNE 2018: event programme with added value

27 Oct 2017

Press conference for TIRE 2018, Konrad Adenauer Hall, Koelnmesse

Just a few more months until the leading trade fair of the tire industry will have its premiere in Cologne. 600 exhibitors, including the industry’s top ten, will give momentum for your business. Thanks to the event programme which offers current insights into latest trends, technologies and digital business, your trade show visit will become an all-round success. What will the future of the tire industry look like? Which trends and technologies will set the agenda?

The highlights of the event and congress programme will give answers to these questions from different perspectives. Industry experts will discuss new trends in the tire production and recycling sector at the Future Tire Conference. The Global Retreading Conference will focus on tire remoulding. Tire recycling in all its facets stands in the spotlight of the Recycling Forum: Visitors can not only listen to talks by renowned experts but also look forward to an exhibition by the recycling industry. This makes it the perfect spot for gaining new and exclusive insights as well as for establishing new contacts.

Further events:

  • Digital Reality The tire industry goes digital: Get the latest news on e-commerce, smart services, driver assistance systems and customer service.
  • TIRE Fleet Lounge Fleet manager should not miss this meeting point: No matter what your business is about or what kind of business you run: Expand your network and learn how to use tires efficiently and economically.
  • Tire Service (training WDK/BRV) Tire change made easy: Experts show you how to remove and change tires at tractors, busses and trailers.

THE TIRE COLOGNE: Three questions to Frank Jung, Continental

8 Jun 2017

Frank Jung, Continental

Mr. Jung, thanks a lot for this interview! Please introduce yourself briefly.

My name is Frank Jung, 58 years of age. I have been working at Continental in different positions for the last 30 years. For 10 years, I have been the managing director of Vergölst, a trading subsidiary of Continental. Since 2010, I am the Head of Marketing and Sales for car tyres in the replacement market Germany.

1. How do you adapt yourself to the industry trends?

We watch the market carefully and put a lot of effort into always finding the best solutions for the challenges that our customers are facing. This includes developing technologically leading products, providing modern POS materials as well as conducting targeted sales activities like the ContiTreuePrämie or the Uniroyal satisfaction guarantee. Another focus lies on advising our business partners regarding the challenges that are resulting from the internet, networking and digitisation.

2. In your eyes, what makes a successful trade fair?

From a successful trade fair, we’re expecting many high quality and new business contacts. Talking face-to-face to our long-time business partners is most important to us.

3. What are you expecting from THE TIRE COLOGNE?

While we’re curious on the restart in Cologne, we’re also hoping to meet many national as well as international trade visitors, just like in the past. The Cologne Trade Fair with its modern marketing strategy and excellent infrastructure will surely attract many visitors. Also, the vibrant city of Cologne and the short distances to the main station and to the big airports in the Rhine-Main region will play its part in ensuring a well-attended trade fair.

THE TIRE COLOGNE: an enTIRE hall for the international retreading and recycling industry

21 Sep 2017

Logo Global Retreading Confernce

The premiere of the trade show in May 2018 is approaching fast, and already now, THE TIRE COLOGNE, as the leading industry event, is setting a course for the future by giving the growing segments for tire remoulding and recycling and disposal of old tires an exclusive platform in hall 9. Among others, global market leaders Kraiburg, T.R.M. Srl Tyre Retreading Machinery, Rocket, VIPAL, Carl Zeiss and Salvadori will be represented.

Issue-specific events and dedicated spaces throughout the fairground complement the offer. Also for the first time, the “Global Retreading Conference” will take place in the context of THE TIRE COLOGNE in collaboration with the European Retreading Association BIPAVER. It’s the first congress to unite international experts from the industry in one single place. Partner associations and renowned specialists from South and North America, Europe, India and the Southeast Asian region will be on location in Cologne to present the participants with a unique global overview of the theme of retreading as well as with best practices, potentials and future developments.

The Global Retreading Conference will be taking place on May 29, 2018, from 9.30 a.m. to 5.30 p.m. at Congress Center North, Rheinsaal. Admission is free, but you need to register beforehand.

Centrally located in the Retreading and Recycling segment in Hall 9, the "Recycling Forum" provides a complete overview of the decisive aspects in the field of tire recycling. In cooperation with the trade magazines "Retreading Business" and "Tyre & Rubber Recycling", THE TIRE Cologne is organising this special zone with an accompanying lecture programme on subjects such as recycling trends in the European market, market developments and technologies, full retreading, tire technologies and recycling, future challenges for the international tire industry and of course influences on the environment.

In addition, products made out of recycled tires will be on display – an impressive exhibition of the recycling industry’s innovative power.

Another expert platform is provided by the “Future Tire Conference”, highlighting tomorrow’s trends and developments. The top-class conference is organised by the US-American publishing company Crain, which publishes two leading international industry magazines, Tire Business and the European Rubber Journal, and which has additionally been successfully conducting theme-related conferences all over the world for many years.

The "Future Tire Conference" on 30 and 31 May 2018 focuses among others on the themes of "Efficient production sites and the growing demands of today and tomorrow" and "Old tire recycling.”

For the very first time, THE TIRE COLOGNE will taking place in Cologne from 29 May to 1 June 2018. It is being organised by Koelnmesse and the industry sponsor, the Bundesverband Reifenhandel and Vulkaniseur-Handwerk e.V. (BRV/German Tire Retailers and Vulcanisation Trade Association). Already one year before its start, nineteen of the twenty highest-revenue companies from the current "Tire world ranking list" have confirmed their participation in Cologne since May 2017. The place to be for THE TIRE COLOGNE are the Northern Halls of Koelnmesse (halls 6 and7: tire manufacturers, wholesalers and rim manufacturers; hall 8: automotive services and workshop needs; hall 9: tire remoulding segment, recycling and disposal of old tires).

In addition to the exhibitor presentations, visitors can look forward to an extensive event programme where they can learn everything worth knowing about trends and new products and at the same time have manifold opportunities to establish new business contacts all over the globe.

Successful kick-off: The European press conference of THE TIRE COLOGNE

30 Nov 2017

European press conference on TIRE 2018 at Köln Sky

Strong start: The kick-off event of THE TIRE COLOGNE took place on 21.11.2017. More than 50 international journalists participated the European press conference of the new leading trade show for the tire business at KölnSky in Cologne.

Host Gerald Böse, Chairman of the Executive Board of Koelnmesse, Ingo Riedeberger, Director of THE TIRE COLOGNE, Stephan Helm, Chairman of the German Tyre Trade Association (BRV - Bundesverband Reifenhandel und Vulkaniseur-Handwerk e. V.) and Prof. Dr. Stefan Bratzel, Director Center of Automotive Management, discussed current trends and challenges in the tire industry and presented the programme of the trade show, which will take place in Cologne for the first time in May 2018.

In any case, the manufacturers are already looking forward to the top industry event at the new location and state their expectations and how the THE TIRE COLOGNE benefits their target groups: The northern halls of Koelnmesse are not yet in order. But during a virtual flight, the participants of the press conference were able to familiarize themselves with the terrain and the hall layout. See more Here you can follow the entire press conference:


European press conference

Perfect pole position: discover the world of THE TIRE COLOGNE

23 Jan 2018

Skyline Cologne, view from the Köln Sky at the European press conference of THE TIRE COLOGNE

Preparations for the launch of THE TIRE COLOGNE are in full swing. 70,000 square metres of space and over 6,000 exhibitors, including the tire industry’s top 10, turn the sector’s leading trade fair into a well-rounded event. Below, you can find an overview of hall allocations and the most important topics. From tires and rims through to innovative workshop solutions and recycling: THE TIRE COLOGNE brings all the important players, products and services together and provides numerous impulses for your business.

Halls 6, 7, 8: Tire manufacturers, tire wholesalers and wheel manufacturers All brands, exciting innovations and exclusive industry insights – all in one place.

Visit the TIRE Fleet Lounge in Hall 7 and benefit from new ideas and contacts to get your business moving.

The really big wheels will be turning at the Outdoor Truck Show between Halls 6 and 7. Find out more about tires and wheels here.

Hall 8: Car services, workshop supplies, tires, wheels, retail Products, innovations and holistic concepts for workshops and workshop – for all moving vehicles.

THE TIRE COLOGNE is the only event to also cover the fields of trucks as well as utility and two-wheel vehicles. This makes it the perfect place for all-round services from a single source. And don't miss the demos for utility vehicle tire service. Find out more about workshop equipment and car services.

Hall 9: Retreading, recycling and disposal of used tires Tire recycling and retreading in all its forms, exciting developments, innovative concepts and efficient technologies for thermal and material recycling – discover new potentials to get your business to rock and roll. Don’t forget to stop by the Recycling Forum, the new platform by THE TIRE COLOGNE.