Live on-site and online: The THE TIRE COLOGNE 2021 & TTC@home

THE TIRE COLOGNE - EXTRA EDITION 2021 starts on May 18, 2021 and will be the center of the (en)tire industry for three days. Especially in times like these, there is a great need for exchange and networking. For this reason, THE TIRE COLOGNE will take place in two parallel, interconnected formats that offer exhibitors and visitors a multitude of new opportunities.

THE TIRE COLOGNE on-site: compact and focused

THE TIRE COLOGNE on-site will be taking place in a more compact format than usual in Halls 7 and 8 and feature a focused event programme. The booth spaces are limited to a maximum of 150 m²; flexible meeting rooms are available in the "Lead Café". To ensure safe and successful networking, Koelnmesse is relying on its own hygiene and safety concept: #B-SAFE4BUSINESS was developed in accordance with the requirements of the Corona Protection Ordinance of the State of North Rhine-Westphalia and in close cooperation with the authorities. The measures in the areas of SHOW SAFE, MEET SAFE, STAY SAFE and VISIT SAFE interlock seamlessly and allow for relaxed interaction on-site.

TTC@home: Digital networking for the entire industry

At the same time, exhibitors and trade buyers from all over the world can also digitally partake in THE TIRE COLOGNE: the online format TTC@home supplements the presence event. Its base is a digital platform developed by Koelnmesse which was already successfully used at DMEXCO, the largest European trade fair for digital marketing & advertising. Companies can introduce their products in the exhibitor showroom, present content on products and enterprises in digital panels or conferences to a group of interested parties, and use special networking functions to deepen their knowledge in chats or digital meetings. In addition to a variety of other tools, TTC@home also supports the targeting of new visitor groups and serves as the foundation of a sustainable community platform that will last beyond THE TIRE COLOGNE 2021. All exhibitors joining the event on-site will receive an additional basic digital package free of charge, enabling them to communicate with industry participants from around the world in addition to their personal networking in Cologne. The digitalisation of the tire industry is on the way - and THE TIRE COLOGNE 2021 with TTC@home is the next big milestone. Secure your booth space in Cologne now - without risk, with no charge for cancellations until January 31, 2021. Online registration - register now!