#B-SAFE4BUSINESS: How THE TIRE COLOGNE 2021 ensures your secure trade fair experience

From May 18 to 21, 2021, Cologne will once again become the center of the international tire industry. THE TIRE COLOGNE starts into the future with an EXTRA EDITION in a new hybrid format. With the combination of a compact presence fair and the specifically developed digital platform TTC@HOME , it creates the ideal conditions for a dynamic re-start and enables exhibitors and trade visitors from all over the world to exchange ideas and do business safely - face-to-face in Cologne or digitally.

Secure exchange and successful networking on site in Cologne

Even in times of Corona, the presence event allows for relaxed encounters and successful networking. Koelnmesse provides for this with its own hygiene and safety concept. #B-SAFE4BUSINESS was developed in accordance with the requirements of the Corona Protection Ordinance of the State of North Rhine-Westphalia and in close cooperation with the Cologne authorities. The concept comprises four complementary packages of measures for a safe trade fair experience.

• SHOW SAFE contains exhibitor guidelines for exhibition stands and business contacts: from limiting the size of stands to a maximum of 150 m2 to avoiding hand-shaking.

• VISIT SAFE assures consistent implementation of the rules of hygiene on the exhibition grounds: with disinfection, mouth-and-nose protection, adequate ventilation and contactless paths.
• MEET SAFE ensures risk-free encounters: through a limited number of participants, enlarged areas, safety distances and optimized entrance and exit management.
• STAY SAFE includes all measures for a safe day at the fair: online ticket sales, participant registration, digital signage systems as well as rules for events and catering.

"We know that personal contact is the heart of every trade fair. That's why we do everything we can to ensure the safety of our exhibitors, visitors and partners in the best possible way. Whether live on site or digitally - we are already looking forward to our industry meeting," emphasizes Ingo Riedeberger, Director of THE TIRE COLOGNE.

Plan your visit now or secure your stand space - without risk, with a free cancellation period until January 31, 2021. Register online now!