„Best International Exhibition“: Award for THE TIRE COLOGNE

Exhibitors, visitors and also the international trade press were enthusiastic about the debut of THE TIRE COLOGNE. The leading Portuguese trade magazine „automotive magazine“ has now awarded THE TIRE COLOGNE the title of best international trade fair.

Right from the start, THE TIRE COLOGNE has established itself in the club of leading international trade fairs for tires, accessories, fleet management, vehicle equipment and workshop equipment. And topping off this exciting 2018 trade fair year is the Portuguese award in the „Best International Exhibition“ category.

In order to determine the industry leader, the editorial staff of „automotive magazine“ asked industry experts about the best international trade fair. THE TIRE COLOGNE received the highest ratings and was able to prevail against renowned events such as the automechanika in Frankfurt, the Reifenmesse Frankfurt, the IAA Nutzfahrzeuge in Hanover, the Geneva Motor Show, the Paris Motor Show and the Professional Motorsport World Expo.

In his laudatory speech, Eduardo Gaspar, Editor-in-Chief of the leading Portuguese trade magazine, emphasised: „THE TIRE COLOGNE offered exhibitors and visitors excellent conditions. Already in its first year, it has not only developed into the most important trade fair for the tire business. What’s more, it has combined all important segments in an ideal way and thus set standards for other automotive trade fairs”.

„We are very pleased about this award,“ says Ingo Riedeberger, Director of THE TIRE COLOGNE, who accepted it during a festive reception on 22 November 2018. „It confirms our strategic orientation and spurs us on to further expand the next trade fair in 2020“.