Cologne: 24.–26.05.2022 #thetirecologne

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Boulevard of Sustainability​

Theme world sustainability

The multi-layered topic of sustainability is taking on an increasingly urgent status in our everyday lives - and this naturally also applies to the tyre industry. We want to take this development into account with our own theme world.

The central exhibition boulevard, a highly frequented traffic axis connecting all exhibition halls, serves as a platform to put the sustainable life cycle of the tire in the spotlight.

At various focus islands, exhibitors and partners will address the individual phases and present the latest approaches to solutions: The most innovative exhibits, the latest studies, the most important impulses.

Raw material extraction -> Tire production -> Collection of tires -> Retreading -> Recycling of used tires

All approaches will explicitly focus on the sparing use of important resources, so that a stringent and sustainable image emerges, on the Boulevard of Sustainability.


  • Contribution to one of the thematic areas through an exhibit, study or innovative concept
  • Slot on the TIRE STAGE to present the product/study/concept
  • Listing as a participant in the trade fair media​

Application Boulevard of Sustainability (.pdf)


  • Variable number of exhibitors per phase
  • Approx. 5 sqm/area (expandable if necessary)
  • Company logo
  • Carpet
  • Power connection
  • Back panel


  • Non-exhibitors: € 3,000
  • Registered exhibitors: € 1,500
  • Institutions/research facilities/
    network partners: Free of charge


Concept presentation on the European Press Conference
Communicative support in exhibitor and visitor advertising
Prominent advertising on website and trade fair media
Contact for exhibitors

Mr. Matthias Woort, Sales Manager, Tel. +49 221 821-2499

Contact for exhibitors

Ms. Maren Stöhr, Project assistant, Tel. +49 221 821-3714