Cologne: 04.–06.06.2024 #thetirecologne

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Journey to Automation Awards

Logo Journey to Automation Awards

European Rubber Journal launched the Journey to Automation (J2A) Awards initiative in 2020 to recognise leading players in the field of automation and digital transformation in the tire industry.


  • J2A Award for Tire Manufacture
  • J2A Award for Tire Technology
  • J2A Award for Tire Logistics
  • J2A Award for Tire Sustainability
  • J2A Tire Industry Leadership Award

Winning projects in the inaugural J2A Awards include

  • Continental: C.A.R.E (Connected. Autonomous. Reliable. Electrified) programme
  • Michelin, Connecting Tires to their Ecosystem through RFID
  • Cimcorp, Improving Data Analytics of the Tire Factory
  • Black Donuts: eKanban
  • Rubberway: Engaging your Supply Chain Towards Sustainability
  • Trelleborg (TWS): CTIS+ Smart Product for Sustainable Farming; Fleet Management; ELT Management

Also recognised by the J2A expert judging panel were digitalisation projects at Goodyear, Hankook, HF, VMI, Toyo, among others.

For more information, please visit the J2A website.

With J2A, our goal is to highlight the great work going on around the digitalisation of tire manufacture, design and supply. As well as recognising the companies leading this transformation, we also aim to raise understanding of the pivotal role of IT-based technologies across all activities in an increasingly, interconnected tire world.

Patrick Raleigh
Editor of European Rubber Journal

J2A Supporters

  • BRV

J2A Media partners

  • Automotive News Europe
  • Automobilwoche
  • Rubber & Plastics News
  • Tire Business