Cologne: 09.–11.06.2026 #thetirecologne

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  Ulf-Brün Drechsel | Speaker of the THE TIRE COLOGNE 2024


Ulf-Brün Drechsel
Brand Finance Plc
Country Manager, DACH, Brand Finance
Key subjects
Brand valuation

About Ulf-Brün Drechsel

Ulf-Brün has over 30 years of international experience in media, marcom, advertising, brand identity, and management consulting to add to his most recent role as Country Manager D-A-CH and Executive Consultant at Brand Finance, located in Germany.
Brands have always been Ulf-Brün’s passion and profession. After returning to Germany from Venezuela, he started his career in 1984 with the leading German marketing agency Team/BBDO. He got relocated to the Chicago office to coordinate the European brand advertising for the Wm. Wrigley Jr. Co. out of Wrigley´s HQ. Back in Germany he worked for other famous international advertising agencies Saatchi & Saatchi, JWT and Scholz&Friends. In 1996, Ulf-Brün shifted from brand advertising into brand identity consultation and became the founding Managing Director of Landor Associates Identity Consultants and Designers in Hamburg (1996-2002) and Vienna (2000-2002) where he built up the two offices from scratch to a top five position in Germany and Austria. After leaving WPP, Ulf-Brün invested in 2002 into various firms, like BrandMerchand GmbH where he became MD and Chief Executive Consultant in 2004. In 2007 Ulf-Brün got assigned by TBWA to establish as MD the "The Disruption Consultancy" in Germany. As a result of cross-over business growth he also opened a branch in Hamburg for another Omnicom LoB, the New York based strategic branding firm Siegel+Gale, where he held the position as Executive Director EMEA.
As a cosmopolitan, Ulf-Brün has lived and worked in his career for several years in Caracas, Chicago, Budapest, Vienna, and Doha.