When THE TIRE COLOGNE opens its doors for the first time on 29.05.2018, everyone will long since have been talking about the meeting place for the tire and wheel industry. To develop a complete brand image between now and then we are pursuing a phased, targeted marketing campaign comprising a mix of integrated communication activities. In addition to mobilizing the core target groups there is a particular focus on tapping into new target groups from adjacent industries and on internationalization. Since 2015 we are present on several trade fairs and have meetings with multipliers abroad. The international advertising and press relations work will be progressively ramped up between now and 2018. This will involve us harnessing all disciplines, from PR via direct marketing to (cooperative) advertising.
The Koelnmesse team sees its global network as being a major success factor in implementing the campaign at national and international level. Koelnmesse has a local representation in over 100 countries via foreign agencies and subsidiaries, providing personal support for exhibitors and identifying visitor target groups.