Find out about the trends of the industry directly from practice and research. You can expect lectures and expert talk panels on digitalisation, recycling and fleet management.


No pie in the sky, it's happening now

Digitalisation is no longer a theme for tomorrow – it has long since arrived in the present in the tire industry. The Digital Reality special area presents the very current theme in practice-oriented lectures and discussion panels.

What digitalisation already means today for all participants of the tire industry and how it can be used for your business is shown by Digital Reality in numerous facets – from electronic, or more precisely Internet-based commerce through data management in the networked workshop and driving assistance systems to the exciting possibilities of digital sales support.

Renowned experts from around the world will present best cases here and bring exclusive insights and valuable know-how with them to Cologne. The panels will be available via live stream in the Internet and can thus be followed everywhere.

Location: Hall 9 (focus on retreading and recycling)


  • European Market Trends in Tyre Recycling
  • Markets and Technology
  • Retreading
  • Global Market Trends in Tyre Recycling
  • Rubber Technology and Recycling
  • Crumb Rubber Infill – An Update
  • Future Challenges for the Tyre Recycling Industry
  • Environmental Impacts

The Recycling Forum provides a complete overview of the decisive aspects in the field of tire recycling. The special area is organised by the trade journals “Retreading Business” and “Tyre & Rubber Recycling” – the two most important global media of the industry.

Current trends, new technologies and trade themes will be presented here in two or three sessions per trade fair day. To this purpose, three renowned speakers will be on location respectively to provide exclusive and valuable insights into the respective theme and will subsequently be available for discussion and to answer your questions. Products will also be exhibited in the special area that have been manufactured from recycled tires – an impressive show from the recycling industry.

Make use of the opportunity to experience the best experts live on location, to receive exclusive answers to the most important questions and to get completely up to date at the premiere of the Recycling Forum.

Focus on fleet management

Location:Hall 7

THE meeting point for fleet managers at THE TIRE Cologne: The TIRE Fleet Lounge for the first time offers a forum for the target group in the context of a tire trade fair, including lectures, talk panels and exciting networking opportunities.

Tires play an important role in the field of fleet management: Costs are a theme here. Downtimes need to be minimised when changing. The least possible roll resistance (and thus wear) should be harmonised with the greatest possible safety. That applies to truck fleets, for example, of forwarding businesses, just as much as for fleets of passenger vehicles, for example, in the company motor pool or for car sharing.

The Euro Transport Medien publishing house, publisher of the magazines FIRMENAUTO, trans aktuell, lastauto omnibus as well as eurotransport.de and firmenauto.de, will organise the lounge. There will be several theme days revolving around trucks, passenger vehicles and buses. Renowned experts will provide valuable insights and be available for discussions.

Use the opportunity to completely update your know-how, allow yourself to be inspired for your business and meet important industry players for networking.