No pie in the sky, it's happening now
Digitalisation is no longer a theme for tomorrow – it has long since arrived in the present in the tire industry. The Digital Reality special area presents the very current theme in practice-oriented lectures and discussion panels.
What digitalisation already means today for all participants of the tire industry and how it can be used for your business is shown by Digital Reality in numerous facets – from electronic, or more precisely Internet-based commerce through data management in the networked workshop and driving assistance systems to the exciting possibilities of digital sales support.
Renowned experts from around the world will present best cases here and bring exclusive insights and valuable know-how with them to Cologne. The panels will be available via live stream in the Internet and can thus be followed everywhere.