THE TIRE COLOGNE: Starting signal for the second round

Only a good seven months have passed since the successful premiere of THE TIRE COLOGNE, but Koelnmesse and the German tire retailers and vulcanisation trade association (BRV) have already been working intensively for weeks on the second edition, which will take place in June 2020. Potential exhibitors of THE TIRE COLOGNE 2020 still have until 31 January 2019 to benefit from early booking on preferential terms, which offers several advantages: early bookers can reserve their desired stand area and secure an optimal location in the exhibition halls. These benefits should be taken advantage of now, because many enquiries for placements or wishes for expansion have already been received since the very good performance of THE TIRE COLOGNE.

THE TIRE COLOGNE has established itself right from the start as the most important international trade fair of the industry.  Thus, for example, the twenty companies of the current "tire world ranking list" with the most sales, among others, were represented in Cologne in May 2018. In total, 533 exhibiting companies and another 70 brands from 40 countries took part in the new industry platform. THE TIRE COLOGNE registered more than 16,000 trade visitors from 113 countries. Around 60 percent of visitors travelled to Cologne from abroad – an outstanding key indicator for a premiere event.

THE TIRE COLOGNE targets tire manufacturers, tire retailers, car service providers, workshop outfitters and all companies involved with the tire and car industry. The international industry trade fair is organised by Koelnmesse and the industry sponsor, the German tire retailers and vulcanisation trade association (BRV).

More information at www.thetire-cologne.com

Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, DMEXCO, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs and are being expanded by future-oriented formats like DIGILITY. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

The next events:
DIGILITY - Conference & Expo on Digital Reality, Cologne 08.05. - 09.05.2019
CCXP Cologne - Comic Con Experience - , Cologne 27.06. - 30.06.2019
gamescom - The world's largest trade fair and event highlight for interactive games and entertainment (with trade visitor and media day), Cologne 20.08. - 24.08.2019

Note for editorial offices:
The Tire Cologne photos are available in our image database on the Internet at www.thetire-cologne.com in the “Press” section.
Press information is available at: www.thetire-cologne.com/Pressinformation
If you reprint this document, please send us a sample copy.

Your contact:
Volker De Cloedt
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Tel +49 221 821-2960
Fax +49 221 821-3544

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THE TIRE COLOGNE: Starting signal for the second round

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