THE TIRE COLOGNE:Sponsor of the KREATIVPREIS "Industry" of the BRV

The final coordination of and preparations for THE TIRE COLOGNE are proceeding full speed ahead, as the event will be celebrating its premiere in only four months. THE TIRE COLOGNE is positioning itself as the leading international platform of the tire and wheel industries right from the start. The participation of all tire manufacturers of relevance for the market, including the TOP 20 manufacturers, underlines this ambition. THE TIRE COLOGNE takes place from 29 May to 1 June 2018 in Cologne and targets tire manufacturers, tire retailers, car service providers, workshop outfitters and all companies involved with the tire and car industry. The trade fair is organised by Koelnmesse and the industry sponsor, the Bundesverband Reifenhandel & Vulkaniseur-Handwerk e.V. (BRV/German Tire Retailers and Vulcanisation Trade Association).

The BRV has honoured top accomplishments of the German tire industry for many years now. The KREATIVPREIS 2018 recognises solutions and products with a high level of innovation and creativity. With the award, which will be presented in the context of THE TIRE COLOGNE, the industry should be provided with innovative impulses and best practice examples presented. The KREATIVPREIS 2018 is awarded in cooperation with the trade magazine AutoRäderReifen GummiBereifung. With the 2018 invitation to apply, the high quality award will be presented for the first time in two categories, subdivided into KREATIVPREIS Industry, sponsored by THE TIRE COLOGNE, and KREATIVPREIS Trade, supported by the tire manufacturer HANKOOK. This differentiation does justice to the fact that the resources, for example, in matters of innovative strength and application capacities differ greatly for the trade and manufacturers. In this way, smaller, highly innovative companies also receive additional stimulus to apply.

KREATIVPREIS Industry and KREATIVPREIS Trade are awarded in three categories respectively:

Innovation of the year – honoured here is the creative concept with a high level of innovation, meaning the successful introduction of a novel product or service.

Best Green Idea - recognition of creative concepts that are exemplary in the fields of economy, ecology and social matters, and are committed to long term sustainability.

Best Future Idea – development of a product / a service with which future business areas can be served, and which generates new demand impulses.

A jury of industry experts evaluates the submissions according to comprehensible criteria.

The criteria of the invitation to apply:


The international tire and workshop industry meets for the first time in 2018 in Cologne at THE TIRE COLOGNE. In connection with this premiere, Koelnmesse is sending clear signals and participating as a sponsorship partner for the KREATIVPREIS Industry. The submitting companies also profit from an image improvement, because the innovations are incorporated into the visitor advertising of THE TIRE COLOGNE and are mentioned at the website of THE TIRE COLOGNE. The award honours intelligent ideas and future trends of the industry and is oriented to exhibitors of THE TIRE COLOGNE: tire and wheel manufacturers, workshop outfitting, retreading & recycling.


Industry sponsor and exclusive sponsorship partner of the KREATIVPREIS Trade is the international tire manufacturer HANKOOK. The KREATIVPREIS Trade distinguishes exemplary and exceptional creative achievements in the tire and workshop industry, and is oriented to the tire retail and wholesale trade,
concept providers (franchise systems, cooperation centres), service partners and suppliers of the tire trade.

Application forms and application deadline:

Information and invitation flyers, as well as the application form are available in German and English at the homepage of the BRV, www.bundesverband-reifenhandel.de and at the homepage of THE TIRE COLOGNE at www.thetire-cologne.de. The documents will also accompany the trade magazine "AutoRäderReifen Gummi-Bereifung" and the BRV member magazine "Trends & Facts" as a supplement. Participants are asked to fill out the application form carefully and to send it together with all concept attachments to the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV), Franz-Lohe-Str. 19, 53129 Bonn. You agree to the general conditions of participation of the competition with the submission of the application documents. The application period begins on 1 February and ends on 30 April 2018. The prize winners will be announced to the public on 28 May 2018 in the context of the opening of THE TIRE COLOGNE on the grounds of Koelnmesse.

Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, dmexco, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs and are being expanded by future-oriented formats like DIGILITY. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

The next events:
Role Play Convention - Europe's biggest role play convention, Cologne May 2018
INDICOM - , Cologne 03.07. - 04.07.2018

Note for editorial offices:
The Tire Cologne photos are available in our image database on the Internet at www.thetire-cologne.com in the “Press” section.
Press information is available at: www.thetire-cologne.com/Pressinformation
If you reprint this document, please send us a sample copy.

Your contact:
Volker De Cloedt
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Tel +49 221 821-2960
Fax +49 221 821-3544