THE TIRE COLOGNE: Forums and congresses provide additional impulses

With THE TIRE COLOGNE, a new trade fair for tires and wheels celebrates its premiere from 29 May to 1 June 2018 in Cologne. The classic exhibition, that's all in the past now. Trade fairs today are events that of course still convince through the quality and the depth of the offering, as well as with perfect basic conditions for the successful business development of customers. At the same time, they make the values, trends and themes that move the respective industry experienceable. Modern trade fairs are a mix of business and emotional events that create additional points of attraction, provide impulses and move markets. THE TIRE COLOGNE is both, a business trade fair and a trend trade fair, with attractive trade congresses, special and other events.

Future Tire Conference

Top experts of the industry present the decisive trends and developments of tomorrow and discuss the chances and challenges of the tire industry. The Future Tire Conference 2018 on 30 and 31 May 2018 in the Congress Centre North of Koelnmesse concentrates on the effects of the digitalisation of tire design, manufacture and delivery, as well as on progress in the material sciences and processing technologies. Global market trends, efficient production facilities and sustainability, as well as the increasing demands of consumers are also on the agenda. The high quality conference is organised by the Crain publishing house, which publishes two of the most important media of the industry with the magazines Tire Business and European Rubber Journal. The publishing house has also organised theme-specific and high quality trade conferences throughout the world for many years. As visitors you have the opportunity here to experience some of the leading international experts live, and to acquire an exclusive advance in knowledge.

Global Retreading Conference

Organised and supported by the European retreader association BIPAVER and Koelnmesse, the international conference for the retreading industry, the Global Retreading Conference, will take place on the first day of THE TIRE COLOGNE. The congress enables a comprehensive look at the decisive trends and developments of the industry, and at the same time offers all participants the chance to meet the most important players of the industry in one place. The thematic spectrum of the conference ranges from market reports through best cases to technological innovations and political basic conditions. No less broadly based is the list of speakers: partner associations and renowned specialists from the Americas, Europe, India, China and the Southeast Asian region will be on location in Cologne to present participants with a unique global overview of the theme of retreading. An up to date list of lectures and speakers is available at


Recycling Forum

At the centre of hall 9, in the middle of the tire remolding, old tire recycling and disposal segment, the Recycling Forum provides a complete overview of the decisive aspects of this thematic complex, which is being realised in cooperation with the two most important industry media ("Retreading Business" and "Tyre & Rubber Recycling"). In addition to current trends, new technologies and trade themes, which will be presented by renowned experts, a large number of products that have been manufactured from recycled tires can be seen in the special area. An impressive exhibition of the recycling industry.

Digital Reality

What impact and what influence does digitalisation have on the tire industry and the tire trade? The fact is that digitalisation affects all industries without exception and means a profound transformation in all walks of life. The digital transformation opens up big chances for more quality of life, new business models and more efficient business economy. And digitalisation has also long since arrived in the tire industry. What digitalisation already means today for all participants of the tire industry, and how it can be used for your business is shown by the Digital Reality theme area in numerous facets: exhibitors present solutions for successful Internet-based commerce, effective data management in the networked workshop and driving assistance systems, extending to the exciting possibilities of digital sales support. Experts from around the world will present best cases and exclusive insights on the stage.

TIRE Fleet Lounge

The TIRE Fleet Lounge, realised by Koelnmesse in cooperation with the Euro Transport Media Verlags- und Veranstaltungs GmbH (ETM, publisher of the magazines FIRMENAUTO, trans aktuell, lastauto omnibus and the internet portals eurotransport.de and firmenauto.de), for the first time offers a forum for this important target group in the context of a tire trade fair, because fleet managers have a pronounced interest in constantly optimising their automotive pool. With this in mind, the tire will in future continue to increase in importance. Costs are a theme here. Downtimes need to be minimised when changing. The least possible roll resistance (and thus wear) should be harmonised with the greatest possible safety. That applies to truck fleets, for example, of forwarding businesses, just as much as for fleets of passenger vehicles, for example, in the company motor pool, in the in some cases gigantic vehicle rental and leasing fleets, or for car sharing. The right advice here is very important. The TIRE Fleet Lounge in hall 7 is specially oriented to the needs of fleet and motor pool managers: interesting lectures, discussion panels and exciting networking opportunities. There will be several theme days on which renowned experts will provide valuable insights and be available for discussions revolving around the themes of passenger vehicles, trucks and buses.  

Demos of BRV and wdk on the tyre fitting of utility vehicles

Based on practice, for practice: training measures concerning the optimal mounting of utility vehicle tires will take place on 3 demo vehicles in the context of THE TIRE COLOGNE in hall 8 – a perfect opportunity to learn everything from one source directly from the pros! The German association for tire commerce and the vulcanising trade (BRV) - the industry sponsor of THE TIRE COLOGNE - and the industry association of the German manufacturers of tires and technical elastomer products (wdk) have joined forces for this campaign – more competence isn't possible! A tractor truck, a city bus and a trailer will be available, the instructors will demonstrate the optimal sequences when changing tires on utility vehicles to all interested parties several times a day.

In addition to the technical theme areas and congresses, trade visitors to THE TIRE COLOGNE are also addressed emotionally: planned are a show car exhibition on the boulevard, an outdoor truck show, various stunt events, as well as an opening ceremony and a big TIRE party for exhibitors and their customers.    

Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, dmexco, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs and are being expanded by future-oriented formats like DIGILITY. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

The next events:
Role Play Convention - Europe's biggest role play convention, Cologne 12.05. - 13.05.2018
INDICOM - , Cologne 03.07. - 04.07.2018

Note for editorial offices:
The Tire Cologne photos are available in our image database on the Internet at www.thetire-cologne.com in the “Press” section.
Press information is available at: www.thetire-cologne.com/Pressinformation
If you reprint this document, please send us a sample copy.

Your contact:
Volker De Cloedt
Communications Manager

Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Tel +49 221 821-2960
Fax +49 221 821-3544


THE TIRE COLOGNE: Forums and congresses provide additional impulses

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