Your business will really get rolling here

THE TIRE COLOGNE unites the top decision-makers and buyers from the most important international sales markets and offers the perfect setting for presenting their innovations. This is where car dealers, the car trade, workshops and vehicle fleet managers inform themselves. THE TIRE COLOGNE supports you with comprehensive services for a perfect trade fair appearance.

Take advantage of the unique setting of one of the top trade fair locations in the world to establish and groom contacts and really get your business rolling!

Admission ticket vouchers


Make sure that your customers come to you - with customisable admission ticket vouchers.

Invite your customers now!



Get an overview of our many and varied exhibitor services.

Services for exhibitors

Your advertising

Your advertising

Spread your message to more visitors with our print, online and mobile media.

Your advertising at THE TIRE COLOGNE

Print and online media

Media Services

Optimise your trade fair appearance and raise your visibility in the official fair media. Find the marketing services to suit your needs in our Media Shop.

Book marketing services
Matchmaking 365 - A service example for you