“THE TIRE COLOGNE is the starting gun for the innovative tire industry” says Peter Hülzer, Executive Chairman of the German Association of Tire Dealers and Vulcanizing Trades (BRV e.V., Bonn).
“We are convinced that Koelnmesse is an ideal environment for the leading global trade fair of a forward-looking industry whose intelligent high-tech products and services make a critical contribution to ensuring society remains mobile!” says Hülzer.
Koelnmesse speaks almost every market's language. Thanks to foreign agencies and its own subsidiaries, we offer our customers a direct local point of contact in more than 100 countries. We are familiar with the idiosyncrasies of the world's various regional markets and specifically tailor our campaigns accordingly - with resounding success:
we welcome exhibitors from 123 countries to our trade fairs and visitors from fully 210 countries of the world. In 2013 Koelnmesse organised 27 events of its own abroad.
In 2018 THE TIRE COLOGNE will be opening its doors on one of Europe's most modern exhibition complexes.
284,000 sqm of exhibition space are home to around 75 trade fairs, including 25 of the leading trade fairs in the world. Halls 6, 7, 8 and 9 occupied by THE TYRE COLOGNE comprise around 70,000 sqm of exhibition space. All halls are at ground level, airy and unencumbered with supporting pillars. Also, the generously proportioned outside area offers ample space for action-packed events as well as exhibition and logistics areas for exhibitors.
Hall 6: exhibition space: 20,846 sqm | ceiling height: 11 m
Hall 7: exhibition space: 16,831 sqm | ceiling height: 11 m
Hall 8: exhibition space: 16,830 sqm | ceiling height: 15 m
Hall 9: exhibition space: 13,470 sqm | ceiling height: 11 m
In addition, the Koelnmesse Congress Centre North right next door to the halls provides flexible conference rooms sized to accommodate between six and 800 visitors for seminars, workshops or congresses accompanying the trade fairs. In addition to 14 congress and conference rooms there is also a fully-equipped press centre and the exclusive guest club occupying three floors.
THE TIRE COLOGNE doesn't just display the entire world of tyres and wheel rims but also delights visitors with an extensive supporting programme. Selected topics are comprehensively presented and discussed in special areas within the trade fair halls. Visitors can take advantage of specific workshops and seminars to further their training or discuss industry trends. Enthralling events on the adjacent outside areas make THE TIRE COLOGNE an emotional experience.
Koelnmesse is constantly proving its credentials as a growth factor for the most diverse industries. Trade fairs such as dmexco, gamescom or FIBO achieve colossal growth rates in Cologne. After relocating, these trade fairs' visitor numbers increased by between 50 and 150 per cent; on the exhibitor side they posted an increase of between 22 and fully 200 per cent over the years.
The German Tyre Retail and Vulcanisation Trades Association (BRV), as the leading representative of Germany's tire and wheel specialists, is not alone in deciding to lend crucial support to THE TIRE COLOGNE. It is also followed by numerous industrial and retail trade market leaders, who want to make THE TIRE COLOGNE the future venue for the industry:
Taking place in 2018, THE TIRE COLOGNE has been accompanied by a phased, targeted marketing strategy since the collaboration between BRV and Koelnmesse was announced. In addition to a constantly intensifying sales offensive being waged via Koelnmesse's international network, tapping into adjacent target groups is also playing a prominent role.
The trade visitor interest that is vital to the success of any trade fair is heavily influenced by the effective and integrated use of appropriate marketing and communication activities. The success of our marketing communication strategy is based on the orchestration of a mix of appropriate marketing activities within a framework of personal meetings, trade fair visits and other initiatives in the areas of PR, (cooperative) advertising and online, which only develop their full effect when used in a networked and coordinated way.
Thanks not least to its ultra-modern, extensive exhibition complex, Koelnmesse ranks among the world's leading trade fair locations. Situated at the heart of the European motorway and rail network, it offers exhibitors and visitors optimal transport connections, including the ICE railway station right next to the exhibition grounds and Cologne/Bonn international airport only 15 minutes away by car.
In addition to numerous sights with a worldwide reputation, such as Cologne cathedral, it is above all the “Kölsch” lifestyle and hospitality that repeatedly draws visitors from around the world to the cathedral city where they spend the night in one of the more than 70,000 hotel beds in the region (50,000 of them in Cologne itself). To keep the cost of overnight accommodation for exhibitors and visitors within bounds, Koelnmesse has agreed special rates with 75 partner hotels which can be accessed via Koelnmesse travel services.
Numerous internationally leading companies directly involved in the tyre industry have their head offices in Cologne or the vicinity.
We support our exhibitors with customised services to achieve the perfect trade fair presence. From technical facilities via stand construction and marketing services to catering, our customers receive everything they need for their trade fair appearance, on a one-stop-shop basis.
To tie supply and demand together even more efficiently we have developed the online tool MatchMaking365. This enables exhibitors and trade visitors to make valuable business contacts even before the trade fair begins, benefit from advance information and attractive offers and agree visit appointments at the trade fair – from the convenience of their desk or via the app from their mobile device. MatchMaking 365 offers not just excellent preparation for the trade fair but also extends the trade fair online until the next event. Suppliers respond personally by e-mail, safeguarding your private sphere.
Our visitors don't just feel totally at ease at our trade fairs but also benefit from Koelnmesse services even when preparing their travel arrangements. For example, our guests enjoy special terms via our online travel portal with our partners Deutsche Bahn AG and Lufthansa, together with 75 partner hotels in the city.
Anyone who, despite the clearly laid out and modern visitor guidance system with the trade fair boulevard as the central north-south axis, cannot immediately get their bearings in the Koelnmesse complex will want to take a look at our THE TIRE COLOGNE app: the app is the interactive event guide for THE TIRE COLOGNE. It features a detailed exhibitor and product directory as well as displaying all occupied halls and exhibitor locations in three different views.
The trade fair app also contains information on the event, transport to and from the exhibition complex and on accommodation in Cologne. The user can directly access the news on the trade fair website via a what's new feature. Koelnmesse's integrated MatchMaking365 system enables visitors to put questions directly to exhibitors from within the trade fair app and thereby open a dialogue with potential business partners before, during and after the trade fair.
Come 2018, the whole industry will be talking about THE TIRE COLOGNE. To ensure reporting of the new international trade fair for tyres, wheels and automotive service specialists attracts a wider audience, the THE TIRE COLOGNE team is organising press conferences and roadshows in relevant target markets in Germany and abroad. Our press contacts will also be provided at regular intervals with press releases on all the subjects relevant to the trade fair in their respective languages.
During the trade fair, media representatives can of course call on Koelnmesse’s comprehensive service offering: in addition to the generously proportioned press centre boasting state-of-the-art technology, we provide TV and radio features as well as our image and innovation databases free of charge. While the trade fair is on, we organise exclusive press appointments with exhibitors and trade fair tours tailored to media requirements.